Brand Manager

Role Overview:

The Brand Manager will be responsible for building, executing, and evolving Miraggio’s brand strategy across marketing channels. This role requires a strong understanding of fashion consumers, storytelling, and trend-led branding, with the ability to work cross-functionally with creative, marketing, e-commerce, and leadership teams.

Key Responsibilities:

Brand Strategy & Positioning

• Own and execute Miraggio’s overall brand strategy, positioning, and tone of voice.

• Ensure consistent brand messaging across all platforms – digital, social, e-commerce, retail, PR, and offline assets.

• Translate brand vision into actionable marketing and communication plans.

Campaigns & Marketing Execution

• Lead end-to-end planning and execution of brand campaigns, product launches, and seasonal stories.

• Work closely with creative, content, performance marketing, PR, and influencer teams.

• Brief and manage internal teams and external agencies (creative, media, PR).

Consumer & Market Insights

• Deeply understand the fashion and lifestyle consumer, trends, and competitive landscape.

• Track market movements, emerging trends, and cultural moments to keep the brand relevant.

• Use consumer insights and data to refine messaging, campaigns, and positioning.

Digital, Social & Influencer Branding

• Drive brand presence across social media, influencer collaborations, content, and community initiatives.

• Ensure storytelling aligns with Miraggio’s premium yet accessible fashion identity.

• Monitor engagement, reach, and brand health metrics.

Retail & Omnichannel Branding

• Partner with retail and visual merchandising teams to ensure brand consistency across stores.

• Support offline branding initiatives, store launches, events, and activations.

• Align online and offline brand experiences seamlessly.

Performance & Measurement

• Track brand KPIs such as brand awareness, consideration, engagement, and campaign effectiveness.

• Analyze post-campaign performance and share insights with stakeholders.

• Manage brand budgets efficiently and ensure ROI-focused execution.

Key Skills & Competencies:

• Strong understanding of fashion, retail branding, storytelling, and aesthetics.

• Proven experience managing integrated marketing campaigns.

• Excellent communication, stakeholder management, and presentation skills.

• Ability to work in fast-paced, high-growth environments.

• Strong analytical mindset with creative sensibility.

Preferred Qualifications:

• 5+ years of experience in Brand Management / Marketing, preferably in fashion, lifestyle, or consumer brands.

• Experience with D2C brands, retail-led brands, or omnichannel marketing is a strong plus.

• MBA / PG in Marketing or equivalent qualification preferred.

• Hands-on experience with agencies, influencers, and creative teams.

About the Company:

Miraggio is a leading lifestyle brand known for its innovative and stylish fashion accessories, with a special focus on premium handbags and gifting solutions. We are passionate about delivering high-quality, trendy products that resonate with our customers’ tastes. At Miraggio, we foster a culture of creativity, collaboration, and excellence, and are expanding our reach into the corporate gifting space to offer bespoke, thoughtful gifting solutions to businesses. If you’re driven by results and eager to be part of a fast-growing brand, this is the perfect opportunity for you.

Founded by Mohit Jain, Miraggio aims to empower women through its designs, which are inspired by a free-spirited, modern woman. The company has experienced significant growth and is looking to reach an annual recurring revenue of Rs 100 crore by 2024, catering to an estimated 2 million customers. Miraggio has received the PETA Vegan Fashion Award in 2023. 

https://miraggiolife.com/pages/about-us