Talent Brand and Communications Advisor

Talent Brand and Communications Advisor

Job Description
As a Talent Brand and Communications Advisor, you will lead employer branding and recruitment marketing initiatives, while serving as a brand steward and advisor. Employed by Sagility, you will work exclusively on The Cigna Group’s project, ensuring seamless integration of brand governance and recruitment marketing best practices.
You will apply advanced consumer marketing and brand management strategies, leveraging digital platforms, local insights, and storytelling to position the company as an employer of choice. You will also guide teams on brand standards, champion brand ambassador programs, and influence the adoption of new brand guidelines.
Additionally, you will play a pivotal role in fostering transparent and effective communication channels within the organization. You will craft and deliver strategic communication plans to ensure employees are informed, engaged, and aligned with company goals and objectives. This includes supporting change management communications, leadership messaging, crisis communication preparedness, and collaborating with cross-functional teams.

Roles and Responsibilities
Employer Brand Strategy & Governance
• Develop, localize, and elevate The Cigna Group’s employer brand for the Philippine market, aligning with cultural values and enterprise brand standards.
• Serve as a subject matter expert on brand guidelines for The Cigna Group, Cigna Healthcare, and Evernorth Health Services.
• Create, manage, and deploy brand assets, messaging frameworks, and EVP content across all channels.
• Guide employees and stakeholders on brand standards, encouraging flexibility within the branding framework.
• Partner with the Brand Management centralized team in the US to ensure Brand resources and guidelines align
Recruitment Marketing Campaigns
• Design and execute multi-channel campaigns (social media, job boards, radio, billboards, email, etc.) to attract healthcare and customer service professionals.
• Build and maintain landing pages and social media campaigns to engage job seekers.
• Analyze campaign performance and optimize for ROI using data-driven insights.
Internal & Leadership Communications
• Develop and implement comprehensive internal communication strategies that support the company’s vision, mission, and values.
• Collaborate with senior leaders to craft key messages and talking points for internal communication purposes, ensuring consistency in messaging and tone.
• Organize and facilitate leadership communications, including townhalls, surveys, feedback, blog writing, and social media posts.
• Align internal and executive messaging with the company’s vision, mission, culture, and market positioning.
Social Media & Content Creation
• Lead social media strategy for talent attraction and local organic content.
• Produce employee stories, videos, and reputation-building content that reflect The Cigna Group’s culture and values.
• Manage local social media pages and generate content for internal communication channels, including newsletters, emails, intranet updates, and digital signage.
Stakeholder Collaboration & Coaching
• Partner with recruitment teams, hiring managers, and external vendors to align marketing efforts with hiring goals.
• Serve as a coach and advisor for hiring events, brand voice consistency, and brand voice consistency.
• Motivate and guide others, infusing pride in the brand across the enterprise.
• Work closely with cross-functional teams, including Human Resources, Marketing, and Corporate Communications to align internal communication efforts with broader organizational goals.
Change Management & Crisis Communications
• Support change management efforts by developing clear and compelling communication plans to guide employees through organizational changes, including mergers, acquisitions, restructuring, and process improvements.
• Develop crisis communication plans and protocols to ensure timely and accurate communication during emergencies or sensitive situations.
Market Intelligence & Analytics
• Monitor recruitment trends in Manila’s competitive job market, especially in IT-BPO and healthcare sectors.
• Track the effectiveness of internal communication initiatives through metrics such as employee feedback, engagement surveys, and channel analytics, and use insights to continuously improve communication strategies.
• Analyze campaign performance and optimize for ROI using data-driven insights.
Event Management & External Communications
• Working knowledge of managing events.
• Engage with industry associations, explore speakership opportunities, content partnerships, and press relations.

Quezon City, Bridgetowne GBF Center 1Philippines