Sr. Brand Manager - Pediatric HCP Marketing
Abbott
JOB DESCRIPTION:
Job Title
Sr. Brand Manager – Pediatric HCP – Columbus, OH
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of .
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Columbus, OH location in the Nutrition Division.
The Sr. Brand Manager is responsible for the development, management, and execution of strategies and tactical programs to effectively achieve commercialization, profit margin and business plan objectives for assigned product(s). Additional responsibilities include long-term equity management, business strategic planning, pricing, forecasting, AP&G budget management, financial and project management.
What You’ll Work On
Build and lead marketing strategy to maintain and grow brand share in hospitals.
Support the strategic execution and evolution of new digital CRM platform for healthcare professionals within the hospital.
Manage the strategy and execution of our hospital contracts, 2 oz business, inclusive of launch plans and execution with KPI management, from hospital initiation to birth model / feeding share
Own the strategy development and execution for Similac Tri-Blend, inclusive of performance measurement & tracking
Responsible for driving Hospital P&L including but not limited to hospital contract strategy, execution, performance measurement & trend analysis as well as custom feeding system management
Lead and manage NICU Innovation projects
Present product and marketing programs to senior leadership
Determine and manage the allocation of product budget to maximize ROI.
Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product. Manage promotional materials to establish product branding and messaging.
Oversee the development of competitive selling tools for the field, which includes the coordination of internal marketing research and market claims testing.
Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.
Lead, coach and develop a team both directly and indirectly through cross-functional team/project leadership
Required Qualifications
BA/BS Degree in Marketing. MBA strongly preferred due to the business complexity and strategic focus of the position.
Knowledge of applicable regulatory standards and requirements for infant formula and nutritionals.
5-7 years of Marketing experience (product/brand management, consumer packaged goods and/or healthcare professional), or 8-10 years Sales experience including 1+ years in Marketing.
2-3 years staff management and staff development experience.
Advanced level PC skills to include Word and Excel.
Demonstrated leadership and success in project management
Financial and budget management experience and skills.
Proven ability to develop and execute complex strategic business plans.
Strong communication and presentation skills.
Ability to collaborate with cross-functional teams to attain business objectives.
Strong analytical skills including experience with financial models.
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
The base pay for this position is
$129,300.00 – $258,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf