Description
Our Client, a prominent national group, is seeking to employ an experienced and dynamic Social Media, Brand and PR Manager to their HO team based in Port Elizabeth.
A awesome career opportunity to join a prestigious national brand.
Requirements:
- A degree or diploma in Marketing or related field is required.
- Minimum of 3 years’ experience in a senior marketing position.
- Proven expertise in brand development, social media, content creation, digital marketing, executing integrated marketing campaigns and analyzing the data behind these campaigns is essential.
Responsibilities, but not limited to:
Social Media Strategy & Management
- Develop and execute a cohesive social media strategy aligned with brand goals.
- Manage daily social media activities across all platforms, ensuring consistent engagement and audience growth.
- Monitor trends and emerging platforms to enhance digital presence.
- Manage social media budgets.
Content Creation & Branding
- Create compelling written, visual, and multimedia content for blogs, social media, and other digital platforms.
- Design graphics and promotional materials that reinforce brand identity.
- Maintain brand consistency across all communications, ensuring alignment with strategic direction.
Public Relations & Media Outreach
- Build relationships with media outlets and influencers to enhance brand reputation.
- Draft and distribute press releases, feature stories, and interviews to secure positive media coverage.
- Identify opportunities for collaborations, sponsorships, and industry recognition.
SEO & Digital Growth
- Generate and optimize content using SEO best practices to improve visibility and search engine rankings.
- Analyse and refine strategies based on audience insights and performance metrics.
- Collaborate with web developers and marketing teams to enhance website content and discoverability.
Internal & External Communications
- Ensure messaging consistency in all external communications, including press releases and social media.
- Coordinate with internal stakeholders to align marketing and communication strategies.
- Manage crisis communication and reputation management when necessary.
Performance Tracking & Reporting
- Track and analyse key performance indicators (KPIs) for social media and PR initiatives.
- Prepare regular reports with insights, recommendations, and data-driven strategies for improvement.
- Adjust strategies based on analytics to maximize audience engagement and brand awareness.
Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.