Job Description Summary

The Senior Director of Brand Management will serve as the strategic steward and creative leader of the GE HealthCare brand, ensuring it not only remains one of the most trusted and admired names in the MedTech industry but also continues to strengthen its perception as best healthcare solution provider and a true partner to customers—focused on enabling their success and improving patient outcomes.

GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Job Description

The Senior Director of Brand Management will serve as the strategic steward and creative leader of the GE HealthCare brand, ensuring it not only remains one of the most trusted and admired names in the MedTech industry but also continues to strengthen its perception as best healthcare solution provider and a true partner to customers—focused on enabling their success and improving patient outcomes.

Reporting to the VP, Head of Corporate Marketing, this leader will define and drive the global brand strategy—translating GE HealthCare’s purpose, “To create a world where healthcare has no limits,” into a powerful, consistent, and differentiated presence across markets, audiences, and experiences.

The Senior Director will lead the evolution and protection of the GE HealthCare brand across all touchpoints, balancing business impact with creative excellence. They will guide and mentor a team of strong creative and strategic talent, empowering them to deliver high-impact, insight-driven work.
This position requires a visionary mindset, strong influence across functions, and proven ability to connect and balance brand strategy to business outcomes.

Key Responsibilities

1. Strategic Brand Leadership

• Define, evolve, and execute the global GE HealthCare brand strategy in alignment with corporate vision and business objectives.
• Ensure the brand reflects GE HealthCare’s leadership in precision care, innovation, and patient impact—while strengthening its role as a trusted partner to healthcare providers and systems.
• Partner with business unit and regional leaders to align brand direction with growth priorities and customer needs.

2. Brand Governance & Architecture

• Oversee the brand architecture across GE HealthCare’s diverse portfolio of products, services, and digital solutions.
• Ensure consistency and clarity across all brand expressions—from corporate identity to product-level branding and partner collaborations.
• Lead global brand governance, including the development and enforcement of brand standards, messaging frameworks, and visual identity systems.

3. Cross-Functional & Executive Partnership

• Act as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives such as acquisitions, portfolio restructuring, or market expansion.
• Collaborate closely with Corporate Communications, Marketing, Investor Relations, and Product Management to ensure a unified brand narrative across all audiences.
• Influence and inspire alignment across global and regional marketing teams, ensuring brand coherence at every level of the organization.

4. Brand Measurement & Insights

• Leverage insights from brand health tracking, reputation studies, and audience research to inform brand strategy and creative direction.
• Partner with analytics and insights teams to interpret performance data, identify growth opportunities, and ensure brand investments drive measurable impact.
• Use insights to continuously strengthen GE HealthCare’s global reputation and stakeholder trust.

5. Future-Focused Brand Innovation

• Lead brand innovation initiatives that connect GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care.
• Evolve the brand to reflect changing customer needs, societal expectations, and technological advancements in healthcare.
• Drive thought leadership and storytelling that humanizes technology and reinforces GE HealthCare’s role as a global healthcare partner.

6. Team Leadership & Mentorship

• Lead, inspire, and mentor a high-performing brand management and creative team.
• Foster a culture of curiosity, creativity, and accountability, empowering the team to challenge conventions and elevate brand expression.
• Encourage professional growth and collaboration, preparing future leaders for expanded roles within the organization.

• Bachelor’s degree in marketing, Communications, Business, or related field; Master’s degree preferred.
• 15+ years of progressive experience in brand management, marketing strategy, or corporate communications—preferably in a B2B or complex global organization.
• Proven track record building and managing global brands; experience in healthcare, technology, or life sciences industries is a strong advantage but not mandatory.
• Demonstrated ability to develop and implement brand strategies that drive business growth, customer partnership, and cultural relevance.
• Strong experience influencing senior stakeholders and collaborating across global, matrixed organizations.
• Deep understanding of brand architecture, governance, and storytelling, with a passion for design and creative excellence.
• Experience leveraging brand performance metrics and insights to guide decision-making.
• Recognized for leadership and mentorship, with a commitment to developing talent and fostering a high-performing, inclusive team culture.
• Exceptional strategic thinking, communication, and executive presence, with the ability to translate complex business goals into compelling brand strategies.

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

We will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $195,360.00-$293,040.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

Additional Information

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

Application Deadline: February 06, 2026