Senior Director, Brand Marketing

We are so glad you are interested in joining Sutter Health!

Organization:

SHSO-Sutter Health System Office-Bay

Position Overview:

Lead Sutter Health’s enterprise brand strategy and execution, ensuring a cohesive, differentiated and emotionally resonant brand across all consumer touchpoints. This role oversees brand advertising, creative and multi-media execution, brand governance, environmental brand design, brand voice and the Sutter Store—translating strategy into high-impact experiences that build trust, relevance and preference. Accountable for shaping and activating a modern brand that reflects Sutter Health’s commitment to quality, compassion and innovation, while driving awareness, consideration and trust across priority audiences. Leverages market intelligence, consumer insights and cultural trends to inform positioning, creative direction and messaging that meaningfully connect with patients and communities. Champions brand excellence and consistency across the care continuum, partnering closely with marketing, creative, communications, digital and operational teams to ensure alignment, governance and scalability. Drives long-term brand equity and measurable business impact, strengthening Sutter Health’s reputation as a leading, trusted healthcare system.

Job Description:

EDUCATION:

• Equivalent experience will be accepted in lieu of the required degree or diploma.
• Bachelor's: Advertising, Business Administration, Economics, Journalism, Marketing, PR, Visual Communications, or related field

TYPICAL EXPERIENCE:

• 15 years of recent relevant experience.

SKILLS AND KNOWLEDGE:

• Advanced knowledge of brand design and development, digital and traditional marketing, business-to-consumer (B2C) and business-to-business (B2B), communications planning, establishing graphic standards, crafting targeted messaging, identifying persona-based branding, and overseeing corporate identity.
• Established expertise in the development of strategic brand initiatives and effective marketing programs—from concept to execution—including brand methodology, brand identify, planning, measurement, and brand architecture systems.
• Business acumen and exceptional analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives, to deliver a solid return on investment, to enhance the in-person and virtual touch points between people and sutter health, and to achieve the goals of the affiliate, operating unit and enterprise.
• C-suite skills, including professional writing and editing skills; spokesperson skills with the ability to articulate a vision, translate complex business ideas into lay terms, and to engage with diverse audiences, including peers, senior management, large external clients and relevant industry conferences.
• Expert level skills in cross-functional team building, consensus building, conflict resolution, and risk management, in addition to being an effective decision maker and expert delegator.
• Competency in Microsoft Word, Excel, and PowerPoint; conversant in Adobe Photoshop or other graphic design software, with a working understanding of Access, Visio, data management, and statistical analysis software.
• Guide and facilitate creative thinking and innovation across the enterprise to enhance organizational capability and agility.
• Create or optimize opportunities that build brand awareness, preference and demand for Sutter Health’s services and product lines.
• Evaluate innovative graphic design and advertising proposals, craft persuasive messaging and analyze market research.
• Foster an environment of collaboration at all levels of the organization, including influencing individuals or groups with diverse opinions and enlisting cooperation without direct control/authority.
• Identify and resolve highly complex or unusual problems by applying advanced critical thinking.
• Build working relationships with peers, other departments, stakeholders and vendors to achieve marketing goals, financial results, and corporate objectives.
   

Job Shift:

Days

Schedule:

Full Time

Days of the Week:

Monday - Friday

Weekend Requirements:

None

Benefits:

Yes

Unions:

No

Position Status:

Exempt

Weekly Hours:

40

Employee Status:

Regular

Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.

Pay Range is $222,227.20 to $355,576.00 / annual salary. Sacramento Pay Range is $195,561.60 to $312,915.20 / annual salary.

The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to a candidate’s experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health’s comprehensive total rewards program. Eligible positions also include a comprehensive benefits package.