Senior Brand Manager

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

About Us
HBX Group connects and empowers businesses across the global travel ecosystem through technology, data, and expertise. Our platforms link supply and demand seamlessly, helping partners grow while simplifying the travel experience.
With 3,500+ professionals worldwide, we combine local insight with global scale to unlock growth for travel businesses.

Role Overview
We are looking for a Senior Brand Manager (maternity cover) to play a key role in shaping and evolving HBX Group’s global brand.

Reporting to the Head of Brand, Content & Creative, you will translate business strategy into a clear, consistent, and impactful brand strategy—driving awareness, differentiation, and growth across markets.

Key Responsibilities

• Brand strategy & positioning: Define and evolve the corporate brand and positioning across client and supplier segments.
• Global brand execution: Drive brand awareness and equity through consistent, high-quality execution aligned with business goals.
• Brand governance: Act as brand guardian, ensuring consistency across all touchpoints (digital and offline).
• Brand identity & messaging :Partner with Creative and Content teams to define visual identity and tone of voice.
• Storytelling & content: Develop compelling narratives and materials to strengthen brand perception.
• Cross-functional collaboration: Work closely with commercial, product, and marketing teams to support growth (acquisition, retention, expansion).
• Tools & partners management: Oversee branding tools (e.g., Templafy), agencies, and external partners.
• Insights & performance: Monitor market trends, competitors, and customer insights to continuously refine strategy.
• Budget & asset management: Manage branding budgets, trademarks, domains, and brand assets.

Profile

• 7+ years in brand management / brand strategy, ideally in B2B and global environments
• Strong experience working cross-functionally on complex, strategic projects
• Solid project management skills
• Strategic, creative, and results-driven mindset
• Strong storytelling and copywriting abilities
• High attention to detail and ownership
• Fluent English required (additional languages a plus)

At HBX Group, we believe that diversity drives innovation and makes travel a force for good.
We're committed to creating an inclusive workplace where everyone feels valued and respected.
Join us and be part of a team where equal opportunities truly make a difference

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work: 

• Within an innovative, engaging and multicultural environment.

• Have the opportunity to build strong and lasting business relationships and friendships from around the world.

• Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.