Senior Brand Manager

Company Description

The Senior Brand Manager will be the steward and champion of the Alliance Animal Health brand. This role owns the strategic vision, positioning, and activation of the brand and ensures it shows up consistently and compellingly across all audiences - veterinarians, hospital teams, prospective partners, candidates, and industry influencers. 

You’ll partner closely cross-functionally to drive DVM recruitment and new partner growth, and you’ll lead brand-forward events and experiences, including our signature VetTalks event. 

As the brand function continues to grow, this role will play a critical part in evolving AAH’s social media and PR strategy - shaping our presence on key channels, guiding thought leadership for executives and medical leaders, and helping us show up as one of the most respected, talked-about brands in veterinary medicine. This is a high-visibility, high-impact opportunity for a strategic brand leader who loves to build, experiment, and leave a clear, measurable mark. 

This is a highly visible, strategic, and hands-on role for a marketer who can move seamlessly from big-picture brand strategy to detailed execution. 

Alliance Animal Health has been named one of Inc.’s Best Workplaces, reflecting a culture where people feel supported, valued, and empowered to grow their careers in ways that matter to them. Joining our Central Support team means working with collaborative, mission-driven colleagues who care deeply about veterinarians, pets, and each other. If you’re excited by the idea of building a standout brand in a high-growth, pet-loving organization - and having real ownership as that brand and team continue to scale—this role is for you. 

Job Description

Brand Strategy & Leadership 

• Own and evolve the strategic vision and positioning for the Alliance Animal Health brand, grounded in clear insights about veterinarians, practice owners, and hospital teams. 
• Translate brand strategy into annual and multi-year brand roadmaps with clear priorities, initiatives, and success metrics. 
• Serve as the internal “voice of the brand,” ensuring a cohesive, differentiated presence across all channels and touchpoints. 
• Develop and maintain brand guidelines, messaging frameworks, and toolkits for internal stakeholders and external partners. 

Support for Talent Acquisition & Recruitment Marketing 

• Partner with TA to build and execute recruitment marketing strategies that drive candidate leads across awareness, consideration, and applications. 
• Experience leading channel strategy and implementation across web, social, job boards, and email 
• Lead employer-brand storytelling for AAH (why AAH, career paths, culture)  
• Create and optimize candidate journeys and nurture programs in partnership with TA (from initial interest through offer and onboarding). 
• Experience with employer reputation management tools and strategies (GlassDoor, Indeed, etc) 
• Experience with content creation and versioning of assets 
• Monitor recruitment marketing performance and continuously test/optimize creative, messaging, and channels. 

Events, Experiences & VetTalks 

• Lead the strategy, planning, and execution of brand-forward events, with emphasis on: 
• AAH’s signature VetTalks series (concept, programming, speaker strategy, promotion, and post-event content). 
• Key industry conferences and trade shows where AAH shows up as a recruiter, partner, and thought leader. 
• Select partner- and candidate-focused events  
• Partner with cross-functional teams and external vendors on event branding, creative, content, and logistics to ensure a premium, differentiated AAH experience. 
• Create repeatable playbooks and templates so events can scale and remain on-brand. 

Support for Business Development  

• Collaborate with BD leadership to align brand strategy with partner hospital growth and JV acquisition goals. 
• Develop compelling pitch materials, presentations, and content that bring the AAH story to life for prospective partners. 
• Ensure brand consistency and impact across BD touchpoints: conferences, dinners, webinars, email campaigns, and direct outreach. 
• Support launch and integration plans for new partner hospitals from a brand and communications standpoint. 

Brand Campaigns & Content 

• Lead integrated brand campaigns that build awareness, consideration, and preference across priority audiences. 
• Oversee development of creative concepts, copy, and content (video, social, web, email, collateral) that bring “The Surprising Side of Corporate” and the AAH story to life. 
• Manage agencies, freelancers, and other creative partners; ensure high-quality delivery, on time and on budget. 
• Maintain and optimize AAH’s website and key landing pages for brand and recruitment goals. 

Insights, Measurement & Governance 

• Define and track brand health and campaign performance metrics (awareness, perception, engagement, pipeline impact, etc.). 
• Regularly share insights, performance dashboards, and recommendations with leadership and cross-functional partners. 
• Uphold brand governance across the organization by reviewing key assets and coaching stakeholders on best practices. 

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus. 
• 5+ years of brand management or integrated marketing experience, ideally with: 
• Multi-stakeholder brands (B2B2C or B2B + talent/recruitment audiences), and/or 
• Healthcare, animal health, veterinary, or other mission-driven service organizations. 
• Proven track record of owning brand strategy and leading cross-channel campaigns from concept through execution and measurement. 
• Experience partnering closely with Talent Acquisition (employer brand or recruitment marketing) and/or Business Development teams. 
• Hands-on experience planning and executing events and experiential marketing; experience leading a flagship or signature event is a strong plus. 
• Comfortable working with creative agencies and production partners; strong creative judgment and storytelling skills. 
• Data-driven mindset with ability to interpret performance metrics and translate them into action. 

Skills & Competencies 

• Strategic thinker, practical doer: Can articulate a clear brand vision and also dig into the details to make it real. 
• Exceptional communicator: Strong written and verbal communication skills; able to tailor messaging to veterinarians, hospital teams, executives, and candidates. 
• Relationship-builder: Collaborative partner who builds trust with TA, BD, operations, and hospital leaders. 
• Project leader: Strong organization, time management, and the ability to juggle multiple initiatives and deadlines. 
• Creative and curious: Passion for innovative brand experiences and content that stand out in the veterinary and animal health space. 
• Mission-aligned: Genuine enthusiasm for supporting veterinary professionals and improving the lives of pets, pet owners, and hospital teams. 

Additional Information

At Alliance Animal Health, we partner with veterinary practices so they can focus on what matters most: quality medicine and exceptional patient care. As Senior Brand Manager, you’ll play a pivotal role in elevating our story, amplifying our impact, and helping more veterinarians discover a different kind of partner. 

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

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