Senior Brand Designer & Creative Manager
VyStar Credit UnionAt VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees. Part time positions start at a minimum of 30 hours per week.
We encourage you to become a part of VyStar Credit Union's family of employees.
Senior Brand Designer & Creative ManagerACCOUNTABILITY STATEMENTThis individual will play a pivotal role in building, managing and championing the VyStar brand through consistent and inspiring creative solutions and design. This individual will bring the VyStar brand to life and keep it consistent across all our various touch points for members and the community, as well as helping manage our internal resources and agency partners in the delivery of projects. The position requires in-depth knowledge of graphic design styles and layout techniques. They should have strong collaborative experience in executing marketing projects from creative briefing and conception to development and production, including digital/website, photography, animation/video, print and collateral.
ESSENTIAL FUNCTIONS
Drive consistent application and expression of the VyStar brand identity and standards throughout the organization across communications, sponsorships, product marketing, community engagement, social media and across all marketing channels and platforms.
Conduct quarterly brand and communications audits with internal and agency partners
Manage VyStar’s visual brand architecture including corporate level branding, products and sub-brands (business units).
Leverage the brand’s visual system to communicate concepts in a compelling way while building brand equity.
Manage all creative design, from concept to delivery, including prioritizing work, reviewing and clarifying creative briefs, building and presenting concepts to stakeholders, and soliciting and incorporating feedback to finalize executions within agreed upon timelines and budget.
Collaborate with internal stakeholders to develop and create design solutions that elevate the VyStar brand throughout all touchpoints – products, retail branches, advertising, employee communications, events, social media, digital marketing, self-service templates and more.
Manage external agencies, vendors, freelancers and appropriately allocate resources to projects to ensure seamless execution of all design projects.
Manage VyStar’s digital asset manager (DAM), hosted in Adobe Experience Manager for managing all brands, marketing and creative assets and templates.
Champion, educate and train employees, leaders, and partners on VyStar’s brand identity and standards so that they consistently apply in their own work. Proactive in socializing and auditing brand standards as appropriate.
Generate ideas to portray concepts and support marketing of brands, products, strategic partnerships and services.
Stay current with industry development and tools, in particular demonstrating experience of integrating AI into workflows.
All employees and business units, as first line of defense, are expected to proactively help identify, assess, manage, and report risks within their domain of work. To enhance a healthy risk culture and support our growth for good pillar, employees will maintain vigilance in safeguarding our operations while ensuring compliance with regulatory mandates. The Risk team serves as the second line of defense by providing risk oversight and credible challenge whereas the Audit team serves as the third line of defense by providing risk assurance.
Incumbent is expected to demonstrate each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job:
Focus - Focus your full attention by carefully listening to and observing client or member.
Connect - Consistently be friendly and approachable. Demonstrate your care.
Understand - Listen empathetically and ask questions (70%/30% rule).
Counsel - Recommend solutions based on your member’s needs and objectives.
Advance - Ensure that member’s expectations were exceeded.
Verify necessary follow-up actions.
JOB QUALIFICATIONS
EDUCATION
Bachelor’s degree in Visual Arts, Graphic Design, Advertising, or Visual Communications, or equivalent experience.
EXPERIENCE
5+ years of work-related experience as a brand designer, graphic designer, or art/design director considered in lieu of degree requirements.
2+ years overseeing others (direct reports, contractors or agency partners) in the execution of creative work for projects
Strong portfolio demonstrating creative excellence, brand strategy and development as well as design craft and discipline
Expert knowledge of traditional and modern graphic design techniques and styles; capable of implementing visual paradigms effectively
Expert knowledge in Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Adobe Express; experience with Adobe Workfront or other similar project management tools
Experience with Adobe After Effects/Premiere Pro for animation/VFX work
Experience working with multiple strategic partners and developing co-branded design work and/or assets that balance guidelines from two or more partner organizations
Passion for design fundamentals such as typography, composition, and how graphic design can be most effective in communicating ideas, big and small, in multiple channels
A sense of curiosity to identify creative opportunities even if a formal brief doesn’t exist yet
Ability to quickly iterate through design details and communicate ideas concisely with designers, other leads and directors
Ability to present creative work within the context of our brand strategy, craft a compelling visual story and “sell” design solution across all audiences from C-Suite to front-line staff
Demonstrate experience of proactively managing delivery timelines and communicating updates/changes. Professional attitude and an ability to take constructive criticism
Comfortable collaborating with a broad range of disciplines and not afraid to bring every stakeholder into the process to help craft the best possible final product
Demonstrated experience successfully working with a cross-disciplinary design team; experience working within a creative or ad agency environment
DISCLAIMERS AND WORK ENVIRONMENT
Nothing in this position description is an implied contract for employment. The position description is intended to be an accurate account of the essential functions. The functions are not all encompassing and are subject to change at any time by management. The work environment characteristics described are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. As required or requested, may exert up to twenty pounds of force occasionally and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects.
VyStar Credit Union is not seeking outside assistance or accepting unsolicited resumes from staffing agencies or search firms for employment or contractor opportunities. Any resumes submitted by an outside vendor to any employee at VyStar via e-mail, internet, or directly to hiring managers without a valid written search agreement with the Talent Acquisition / HR department will be deemed the sole property of VyStar Credit Union.
No placement fee will be paid if a candidate is hired as a result of the referral, or through other means.
Thank you for your inquiry regarding our current job opening. Your resume will be carefully reviewed against the position requirements. Should your experience and skills match, you will be contacted by one of our Human Resources department staff members.
Thank you again for your interest in this position!
VyStar Credit Union Human Resources