Product Manager

Description

We are looking for a talented Product Manager to join our team specializing in Marketing for our location, Florence, KY.       

In this role, you will make an impact in the following ways:       

• Crafting Influence Through Storytelling: You will shape compelling narratives that resonate with key audiences, driving engagement and influencing strategic decisions across customer and stakeholder groups. 
• Driving Strategic Business Outcomes: By applying deep business insight, you will identify market opportunities and align initiatives with organizational goals to accelerate growth and competitive advantage. 
• Championing Customer-Centric Solutions: Your focus on understanding and anticipating customer needs will lead to tailored solutions that strengthen relationships and enhance satisfaction. 
• Leveraging a Global Perspective: You will approach challenges and opportunities with a broad, inclusive lens, ensuring strategies are scalable and culturally attuned across diverse markets. 
• Shaping Future-Ready Strategies: With a strategic mindset, you will anticipate market shifts and translate insights into breakthrough plans that position the organization ahead of the curve. 
• Differentiating Through Value Articulation: You will clearly communicate the unique strengths of products and services, aligning them with customer needs to stand out in competitive landscapes. 
• Optimizing Marketing Impact: Through effective marketing plan management, you will guide cross-functional execution of the 4 P’s, ensuring alignment with customer expectations and business performance metrics. 
• Enhancing Profitability and Market Positioning: You will deploy pricing, promotion, and segmentation strategies that maximize profitability while ensuring the product portfolio evolves with market dynamics. 

Responsibilities

To be successful in this role you will need the following:      

• Strategic Planning and Forecasting: Develop and execute long-term product line strategies, forecasts, and annual operating plans that align with business unit goals and drive sustainable growth. 
• Marketing Mix Mastery: Deep understanding of the 4 P’s—Product, Price, Promotion, and Placement—to drive successful product launches and manage lifecycle performance. 
• Pricing and Profitability Management: Lead pricing activities throughout the product lifecycle to support revenue targets and optimize profitability, while aligning with market dynamics and customer expectations. 
• Brand and Communication Leadership: Ensure effective implementation of product branding strategies and lead internal and external communications to reinforce product value and market positioning. 
• Market Research and Competitive Positioning: Leverage market research tools to understand customer needs and competitor strategies, and define a clear stance in the target market to differentiate Cummins offerings. 
• Customer Satisfaction and Issue Resolution: Champion customer satisfaction by proactively addressing elevated product-related issues and implementing initiatives that enhance customer value and loyalty. 
• Cross-Functional and Global Collaboration: Work closely with engineering, legal, sales, and global teams to protect intellectual property, support product development, and ensure global profitability of the product line. 
• Team Leadership and Development: Create work plans for Product Managers and Associate Product Managers, provide guidance on challenges, and delegate assignments based on individual strengths and development needs. 

Education, Licenses, Certifications: 
College, university, or equivalent degree in Marketing, Sales, technical, or a related subject required. 
This position may require licensing for compliance with export controls or sanctions regulations. 
 
Experience: 
Significant relevant work experience required, including supervisory experience.

Qualifications

• Product managers oversee all facets of their respective product line including launching new products, marketing and promoting their lines, supporting our outside sales team, developing and presenting business plans and implementing annual pricing actions.   
• This position requires On-site attendance three days a week, with an option to work from home on Tuesday and Friday. 

Please note that the salary range provided is a good faith estimate of the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.