Marketing Manager - Talent Brand
Rocket MortgageAs a Marketing Manager – Employer Brand at Rocket, you'll be a key driver of our talent attraction strategy. You'll lead the development and execution of employer brand campaigns that showcase Rocket as an inspiring, dynamic place to grow a career. Your focus will be on driving awareness, engagement and high-quality candidate pipelines for critical roles—fueling hiring growth and supporting our business goals.
About the Role
Strategize, develop and launch employer brand campaigns across digital, social, and traditional channels to reach targeted job seeker audiences and drive application growth
Partner with Talent Acquisition, HR and business leaders to craft compelling narratives that authentically communicate the Rocket employee experience and value proposition
Leverage data, candidate insights, and employment market trends to continuously optimize campaigns and improve hiring funnel performance
Write clear, persuasive marketing briefs for creative teams and external partners to build engaging assets that resonate with prospective candidates
Identify and activate new channels, platforms and tactics to expand Rocket's employer brand reach and attract diverse, high-caliber talent
Implement marketing automation, CRM and lead generation tactics to capture and nurture interest, growing our talent pipelines for current and future roles
Track, analyze and present KPIs—including lead volume, conversion rates and quality of hire—to measure campaign effectiveness and hiring impact
About You
Minimum Qualifications
At least 5 years of experience in brand management, employer branding or talent marketing, with proven success designing and executing integrated employer brand campaigns that drive measurable hiring results
Bachelor's degree in marketing, communications, human resources or related field (or equivalent experience)
Adept at using data to inform strategy, prioritize initiatives and optimize for hiring impact
Experience with CRM, recruitment marketing, and marketing automation platforms (e.g., Beamery, Salesforce, etc.)
Strong project management skills, collaborative spirit and a passion for building brand reputation in competitive talent markets
Preferred Qualifications
Experience using AI-driven marketing tools to enhance campaign effectiveness
Advanced ability to interpret recruiting and marketing data to inform decision-making
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.