Marketing Manager - Employer Brand

About Onebrief

Onebrief is collaboration and AI-powered workflow software designed specifically for military staffs. By transforming this work, Onebrief makes the staff as a whole superhuman - meaning faster, smarter, and more efficient.

We take ownership, seek excellence, and play to win with the seriousness and camaraderie of an Olympic team. Onebrief operates as an all-remote company, though many of our employees work alongside our customers at military commands around the world.

Founded in 2019 by a group of experienced planners, today, Onebrief’s team spans veterans from all forces and global organizations, and technologists from leading-edge software companies. We’ve raised $123m+ from top-tier investors, including Battery Ventures, General Catalyst, Insight Partners, and Human Capital, and today, Onebrief is valued at $1.1B. With this continued growth, Onebrief is able to make an impact where it matters most.

About the Role

We are looking for a strategic, creative, and data-driven marketing manager to own and scale our employer brand. In this role, you will design and execute marketing campaigns that attract top talent, strengthen our reputation as an employer of choice, and authentically communicate our culture, values, and employee experience.

This position sits at the intersection of Marketing and Talent Acquisition. You will lead content, campaigns, and channels that bring our employee value proposition (EVP) to life, driving awareness, engagement, and pipeline across priority talent segments.

About You

You're a people-driven storyteller and brand marketer who's excited to take a nascent employer brand to the next level, building upon a solid foundation. You’ve formed strong relationships across Talent Acquisition and the business, and they see you as a trusted thought partner. You’re highly collaborative, inquisitive, and have delivered impactful projects that drive results. You thrive in an environment with high trust and autonomy, have a strong sense of ownership, and are an excellent communicator.

What You'll Do

• Develop and refine a compelling Employer Value Proposition based on employee insights, culture, and competitive positioning. Build a coveted external-facing brand for talent in technical roles, working closely with the brand design team to build a strong visual story.
• Build and execute a multi-channel marketing strategy that supports short-term hiring needs and long-term brand reputation, ensuring messaging aligns with brand voice and hiring priorities.

• Plan, launch, and optimize targeted recruitment marketing campaigns across paid social, job boards, programmatic ads, events, and large-scale advertising. Track and report on campaign performance, pipeline impact, and cost-per-hire metrics.
• Work closely with Talent Acquisition, People, Marketing, and leadership to identify stories, initiatives, and programs to amplify internally and externally. Partner with Talent Acquisition to prioritize roles and tailor campaigns to specific audiences (e.g., engineers, sales, operations).

• Lead creation of authentic, high-quality content that showcases life at the company: videos, employee spotlights, blogs, culture pieces, social content, and more. Own the careers site's messaging and visual identity; continuously optimize for conversion, SEO, and storytelling.
• Manage editorial calendars across employer brand channels (LinkedIn, careers site, Glassdoor, blog); support employee advocacy initiatives, social sharing programs, and ambassador networks.

• Monitor employer brand trends, benchmarks, and competitors to ensure our employer brand stands out; analyze candidate personas, sentiment, and funnel drop-off to refine strategy.

What we look for:

• 4–7+ years of experience in marketing, brand, or recruitment marketing roles; employer branding experience preferred.
• Proven track record of managing multi-channel marketing campaigns end-to-end.
• Exceptional storytelling, writing, and creative skills.
• Strong analytical mindset; comfortable with marketing metrics and dashboards.
• Experience building content (video, social, blogs) in partnership with creative teams.
• Ability to partner cross-functionally and influence stakeholders at all levels.

Preferred Qualifications:

• Experience with HR tech platforms, ATS/CRM systems, programmatic job advertising, and paid social.

Notice to Third Party Recruitment Agencies
Please note that Onebrief does not accept unsolicited resumes from recruiters or employment agencies. In the absence of an executed Recruitment Services Agreement, there will be no obligation to any referral compensation or recruiter fee. In the event a recruiter or agency submits a resume or candidate without an agreement Onebrief explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of Onebrief.