Marketing Internship - Brand Marketing

 ABOUT US

Herschend is the world’s largest family-held themed attractions company, with a portfolio of over 40 family entertainment brands across North America, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide.

While each of our family brands offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. For more information, visit www.Herschend.com.

POSITION SUMMARY

Herschend is seeking a Marketing Intern – Brand Marketing to join our team for Summer 2026. This internship provides hands-on experience supporting brand strategy and campaign execution across our portfolio of family entertainment properties.

As an intern, you will work closely with brand leaders and cross-functional partners to help bring campaigns to life, strengthen brand consistency, and support initiatives that create meaningful guest connections. This is an exciting opportunity to gain real-world marketing experience while contributing to projects that directly impact our brands and guests.

In This Role, You Will Have the Opportunity To:

• Support the Brand Marketing team in planning and executing marketing campaigns
• Assist with content development
• Conduct competitive research and market analysis to inform brand positioning and campaign strategy
• Help track campaign performance metrics and prepare reporting summaries for leadership
• Collaborate with cross-functional partners
• Assist in project coordination, timelines, and marketing calendar management
• Participate in brainstorming sessions and contribute creative ideas that align with brand voice and purpose

What You’ll Gain

• Hands-on experience supporting real-world brand campaigns
• Exposure to cross-functional collaboration across multiple operating properties
• Mentorship from experienced marketing leaders
• Insight into brand strategy within a large, purpose-driven organization

EXPERIENCE & EDUCATION

• Currently pursuing a degree in Marketing, Communications, Business, or related field
• Strong academic record preferred
• Availability for Summer 2026

SKILLS & QUALIFICATIONS

• Passion for marketing, branding, and guest experience
• Strong written and verbal communication skills
• Proficiency in Microsoft Excel and PowerPoint
• Highly organized with strong attention to detail
• Creative thinker with the ability to balance innovation with brand standards
• Comfortable working both independently and collaboratively