Manager - Brand Strategy & Communications

Key Responsibilities

1. Brand Strategy & Planning (Support)

• Support the formulation and rollout of the Group’s brand strategy and roadmap.
• Collaborate with businesses to align their brand initiatives with Group direction.
• Ensure consistent brand positioning, tone, and identity across all communication touchpoints.
• Conduct periodic brand audits to check alignment with guidelines
• Assist in tracking campaign effectiveness, brand perception metrics, and insights for decision-making.

2. Development of Brand Assets and Collaterals (Lead)

• Develop and maintain corporate brand collaterals, merchandising, and visual identity systems.
• Support the conceptualization and execution of brand campaigns and initiatives.
• Coordinate with agencies and design partners to deliver creative solutions for events, leadership messages, and stakeholder engagement.
• Contribute to storytelling efforts that enhance Essar’s brand equity.

3. Agency & Partner Management (Lead)

• Liaise with advertising, media, and market research agencies to ensure deliverables meet brand objectives, quality benchmarks, and deadlines.
• Support agency evaluation and onboarding processes.

4. Internal Branding & Communication (Lead)

• Drive internal communication and employee engagement through creative initiatives.
• Conceptualize and publish internal newsletters, updates, and brand stories.
• Act as a brand ambassador to foster internal alignment with Group values, and to manage/develop systems that cultivate and equip brand ambassadors.

5. Governance & Compliance (Support)

• Coordinate with legal, M&A, and finance teams to ensure timely registration, protection, and renewal of brand trademarks and copyrights.
• Support in establishing processes to safeguard and monitor brand use across businesses.

Skills & Competencies

• Knowledge of brand strategy, architecture, and communication planning.
• Ability to translate strategy into impactful campaigns and content.
• Excellent storytelling, writing, and presentation skills.
• Skilled in stakeholder and agency management across multiple functions.
• Analytical mindset with ability to interpret brand and campaign performance data.
• Creative, and execution-focused, with strong attention to detail.

Qualifications & Experience

• Master’s degree in marketing, communications, or Business Management
• 5–8 years of experience in brand strategy, corporate communications, or marketing roles.
• Proven track record in managing group/umbrella brands across industries.
• Demonstrated success in managing brand campaigns, creative partners, and multi-stakeholder communication initiatives.