Lead - Brand & Marcomm - Grocery Business

Company Overview

Reliance Retail is India's premier retailer with a vast omni-channel presence, offering exceptional value, quality products, and an unparalleled shopping experience. With over 15,000 stores across 7,000+ cities, the company leverages technology, strong brand portfolios, and a skilled workforce to meet diverse consumer needs nationwide.

Job Overview

The Lead Brand Marcomm role at Reliance Retail is a senior, full-time position based in Navi Mumbai. This opportunity focuses on leading brand marketing and communications strategies for Premium Grocery segments, supporting brand growth, store launches, and retail campaigns within a fast-growing and dynamic retail environment.

Qualifications and Skills

• Extensive experience in premium grocery marketing with proven expertise in creating aspirational brand communication strategies for upscale segments (Mandatory skill).
• Strong background in marketing communication, including campaign planning, message development, and multi-channel execution for diverse consumer touchpoints.
• Demonstrated leadership as a brand leader, with the ability to drive vision, inspire teams, and foster cross-functional collaboration for brand success.
• Expertise in brand positioning, developing distinct brand identities and narratives that differentiate and elevate perception in a competitive marketplace.
• Experience in planning and executing new store opening initiatives, including local market activation, launch events, and integrated promotion.
• In-depth understanding of retail marketing trends and consumer behavior, enabling development of relevant and effective marketing activities.
• Ability to analyze market trends, competitor strategies, and consumer insights to adapt and refine branding and communication initiatives.
• Excellent project management, interpersonal, and communication skills, with attention to detail and a results-oriented approach.
• Strategic problem-solving skills to address brand challenges, optimize budgets, and measure campaign outcomes effectively.

Roles and Responsibilities

• Design, lead, and oversee all brand marketing and communication strategies for Premium Grocery segments, driving aspirational brand messaging.
• Develop and implement integrated multi-channel marketing campaigns across digital, print, in-store, and social media platforms.
• Lead planning, execution, and promotion of new store openings, ensuring cohesive brand experiences that maximize impact in local markets.
• Manage brand positioning efforts, working with design, merchandising, and store teams to ensure a consistent and compelling brand presence.
• Collaborate with merchandising, operations, and digital teams to align brand strategy with business objectives and customer journeys.
• Monitor and analyze campaign performance metrics, consumer insights, and market dynamics to enhance brand communication effectiveness.
• Build and maintain partnerships with agency partners, vendors, and influencers to elevate marketing initiatives and foster brand advocacy.
• Champion brand standards and compliance across internal and external communication, ensuring alignment with corporate vision and values.
• Provide mentorship and guidance to team members, fostering talent development and high performance within the brand marcomm team.