Head of Marketing and Branding (Remote)

Job Description:

We are seeking a highly skilled and experienced Digital Marketing and Branding Manager to join our team. The ideal candidate will have a deep understanding of the Web3 ecosystem, experience in branding and placing products in the luxury market, and a strong background in lead generation and digital marketing tools. This role will be crucial in driving our brand's growth and establishing Aconomy as a leader in the RWA space.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote Aconomy's brand and products.
• Enhance brand positioning and awareness in the luxury market, ensuring alignment with our target audience.
• Manage and optimize digital marketing campaigns across various platforms, including SEO, SMO, Google Analytics, Twitter, and other social media channels.
• Be up-to-date with all Web3 and luxury events, ensuring Aconomy's presence worldwide, especially in the MENA region.
• Monitor and analyze campaign performance metrics to optimize and improve ROI.
• Oversee and manage all digital channels (website, blogs, emails, and social media) to ensure brand consistency.
• Optimize social media channels such as YouTube, Telegram, and Discord to maximize reach and engagement; hosting Twitter spaces or AMAs is essential.
• Focus on inbound lead generation through various digital marketing tactics.
• Develop and manage a content plan to ensure a consistent flow of engaging content across all platforms.
• Execute backlink strategies to improve website authority and search rankings.
• Run and optimize ads across various platforms to drive traffic and conversions.
• Establish and manage partnerships with other projects, running joint campaigns to expand reach and impact.
• Create and implement product launch marketing strategies to ensure successful market entry and retention.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 3+ years of proven experience in digital marketing, branding, and lead generation, preferably within the Web3 or blockchain industry.
• Strong understanding of SEO, SMO, Google Analytics, and social media marketing tools.
• Experience in positioning and promoting products in the luxury market.
• Excellent analytical skills and the ability to interpret data to make informed marketing decisions.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Apply for this post if you possess:

• Demonstrated success in developing and executing digital marketing strategies.
• Expertise in branding and positioning products within the luxury market.
• Proficiency with digital marketing tools such as SEO, SMO, Google Analytics, and social media platforms.
• A deep understanding of the Web3 ecosystem and a passion for emerging technologies.
• Strong lead generation skills and a track record of attracting and converting potential clients.
• Excellent analytical and problem-solving abilities.
• Creative thinking and a proactive approach to marketing challenges.
• Strong communication and collaboration skills.

We highly recommend you apply if you have:

• Worked and/or have exposure in the Blockchain/Web 3.0 space or at least possess a passion for new emerging technologies.