Global Brand Lead - Essentiale (all genders)
OpellaOpella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com
Main responsibilities:
- Lead global brand building for Essentiale, including validation with category leadership, brand positioning, architecture, claims, and packaging design.
- Drive cross-functional alignment on brand strategy by developing tactical plans that meet strategic imperatives.
- Expand product solutions and offerings through consumer/customer insights; develop innovation concepts for new positioning and launches.
- Deliver annual global integrated brand plan as the foundation for regional/local plans, ensuring alignment with global category strategy.
- Provide strategic guidelines and coaching to regions and countries, maintaining alignment and increasing brand equity, awareness, and engagement.
- Analyze market trends and performance, manage internal brand budgets, and recommend strategies to optimize marketing and business development.
- Develop and implement global communication tools (TV, print, digital, POS, HCP) with lead markets, measure effectiveness, and build strategic partnerships with agencies.
About you:
- Experience: 8 years minimum expertise in consumer marketing, previous global experience a strong plus.
- Skills: Experience in all aspects of developing and managing marketing strategies & branding. Knowledge in advertising development, brand positioning, communication & new product concepts development. Understanding in managing projects independently and autonomously. Strong analytical thinking, action planning and organizing. Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners. Th ability to be flexible and adapt quickly to changing strategies and priorities. Excellent communicator both written and verbal, especially in groups, preparing and delivering presentations
- Education: Business School or Bachelor + MBA (ideally with focus on marketing).
- Languages: English required, French or German is a plus.
Why us?
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
We Are Challengers.
We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:
All In Together: We keep each other honest and have each other's backs.
Courageous: We break boundaries and take thoughtful risks with creativity.
Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.
Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.
Join us on our mission. Health. In your hands.
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