Ford Racing, Global Brand Manager

Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. 

In this position...

You will partner cross-functionally and with key external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors – Focus, Excellence and Collaboration.

This role is hybrid and requires at least 4 days per week in the Allen Park, MI office.

What you'll do...

• Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business. 
• Develop and implement Production and Competition Brand on Vehicle strategy.
• Implement and manage Ford Racing branding within Experiences/GTM settings. 
• Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing’s brand.
• Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company.
• Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing.
• Exhibit a creative mindset to view Ford Racing through the eyes of the consumer.
• Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing. 

You'll have... 

• Bachelor’s degree in marketing, business, or related field.
• 5+ years of work experience in the field of marketing, brand or strategy and a minimum of 2+ years of brand management experience.
• Travel will be required.

Even better, you may have...

• Practical knowledge in brand identity.
• Strong presentation skills.
• Global Brand & Enthusiast experience is a plus.
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Innovative thinking and ability to think strategically.
• Passion for Ford Racing and what it represents to the company.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service. 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day. 

• Paid time off and the option to purchase additional vacation time.

   

This position is a leadership level 6.

For more information on salary and benefits, click here.
 

Visa sponsorship is not available for this position. 
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-LC2