Employer Branding Content Specialist

At Webfleet, we believe brand is not what you say. It’s what people feel and believe in. That’s especially true for our employees.

We’re looking for a Employer Branding Content Specialist to join our Brand and Content Team and take ownership of how Webfleet shows up to our existing workforce while strengthening how we attract future talent.

This is a hands-on, creative, high-impact role sitting at the heart of Brand and HR, with real ownership of internal and external campaigns, storytelling, and cultural activation.

Why this role exists?

Our Brand and Content team exists to create awareness and differentiation. 

At every touchpoint — external or internal — we answer the question:

Why Webfleet? Why here? Why now?

For customers, that means value and experience.

For employees, it means belonging, opportunity, purpose, and pride.

This role exists to ensure our employer brand is not abstract or aspirational, but visible, lived, and consistently reinforced.

Your challenge:

Be the bridge between HR and Brand

• Act as the key connection point between Human Resources and the Brand/Content team
• Work closely with HR and Brand team to further develop and strengthen our employer branding strategy  
• Translate HR priorities into compelling, on-brand communication and campaigns
• Ensure internal and external employer branding is aligned with the wider Webfleet look, feel and promise

Own large-scale internal engagement campaigns

Working closely with input and guidance from our HR team, you will conceptualize, plan, and execute internal campaigns that:

• Increase motivation, engagement, and sense of belonging
• Support retention and internal mobility
• Make Webfleet’s culture, values, and opportunities tangible and visible

Support and drive recruitment

Again, working with key direction from and collaboration with HR, you will:

• Analyse and define our target recruitment segments
• Understand our relevant job market with a marketer’s POV: know our advantages and disadvantages versus competitors for talent and how to leverage them
• Develop bespoke messaging, journeys and campaigns to ensure the best people are inspired to apply for the right positions at Webfleet
• Help increase inbound applications from target countries through:

Social content

Branding campaigns

Events and storytelling

·          And more... 

Be hands-on and accountable

• Project manage campaigns end-to-end
• Own and create employer branding content (with support from designers, copy specialists, and HR experts)
• Measure impact based on data and continuously improve what works

Who are you?

This role is ideal for someone who:

• Is both strategic and operational — able to define an approach and execute it
• Pays close attention to details, while managing multiple tasks  
• Understands that both internal and external audiences are diverse and need thoughtful segmentation
• Can influence without authority and work across a matrixed organisation
• Cares about quality, clarity, and credibility — not corporate fluff
• Can tell stories

Why you will love working with us? 

The chance to work in a fast moving, innovative and international team, dealing with different countries and cultures;
A company culture that likes to work hard and play hard. We like to have fun. There is no sense coming to a job everyday if you don’t like the people you work with;
Decisive actions. We don’t like to wait. It’s in our DNA to move forward. So, it only makes sense that we don’t jam the company with lots of layers. We make things happen. Quickly.

Let’s not forget the good stuff!

• Working from home up to 3 days a week;
• 500 euros gross to set up your home office;
• Home office allowance
• Change to work abroad for 40 working days per year;
• Birthday off and volunteering time off;
• Additional health and dental insurance;
• 100% employer funded pension scheme;
• Lunch or childcare vouchers;
• Unlimited Access to LinkedIn Learning;
• Access to Gofluent platform to learn new languages.  
• Employee Assistance Program.

Who are we?

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimize their operations.  

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. 

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.  

Want to join us?
If that’s a yes, please apply and upload your CV (In English)

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.