Dir. IT Events Plan/Brand
Department: IT Service Management
Advertised Salary Range:
Part/Full Time: Full Time
About UofSC
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Inclusive Excellence Statement
Advertised Job Summary
Director of IT Events Planning and Branding
At the University of South Carolina, we’re looking for a visionary leader to bring our technology story to life. The Director of IT Events Planning and Branding will shape how our Division of Information Technology connects with the campus through high-impact events, including Educational Technology Symposiums, AI and security showcases, and innovative training experiences that engage and inspire. This role goes beyond logistics; it defines our brand by crafting a cohesive identity and a compelling digital presence that highlights the power of technology in teaching, learning, and research. By blending strategic event design with creative storytelling, this leader will elevate visibility, strengthen partnerships, and drive meaningful engagement across the USC system. If you’re passionate about creating experiences that connect people and amplify innovation, this is your opportunity to make a lasting impact.
The Director of IT Events Planning and Branding at the University of South Carolina leads the strategic planning and execution of high-impact technology events and shapes a cohesive, engaging brand identity for the Division of Information Technology. This role oversees the full lifecycle of events, ensuring alignment with university priorities and exceptional execution. In parallel, the position drives creative branding and communications efforts, developing visual and digital content to promote IT initiatives and strengthen engagement across the university community. By connecting people, technology, and storytelling, this role enhances visibility, fosters collaboration, and supports the university’s mission of innovation in teaching and learning.
Role Key Responsibilities:
• Lead the planning and execution of major Division of IT events, including technology showcases, AI initiatives, and campus-wide engagement programs.
• Develop and maintain a cohesive brand identity through compelling visual design, video content, and consistent messaging aligned with university standards.
• Coordinate event logistics, budgets, vendors, and cross-campus partnerships to ensure seamless delivery and alignment with strategic objectives.
• Drive customer engagement by promoting IT services and initiatives through digital communications, storytelling, and collaborative outreach efforts.
What We’re Looking For:
• A strategic and creative leader with experience in event planning, branding, and marketing, ideally within higher education or a technology-focused environment.
• Strong project management and organizational skills, with the ability to manage multiple large-scale events, timelines, and stakeholders simultaneously.
• Excellent communication and storytelling abilities, with a talent for translating technical initiatives into engaging, audience-focused content.
• A collaborative professional who builds strong partnerships, fosters engagement, and brings innovative ideas to enhance campus-wide experiences and visibility.
Why Join Us?:
• Be part of a forward-thinking Division of Information Technology that is driving innovation in teaching, learning, and student success across the University of South Carolina.
• Lead high-visibility initiatives and events that make a meaningful impact on the campus community and shape the future of educational technology.
• Collaborate with passionate professionals across IT, academic units, and university leadership in a culture that values creativity, partnership, and new ideas.
• Grow your career in a dynamic environment with opportunities to influence strategy, build a recognizable brand, and leave a lasting imprint on the university experience.
Perks of the University of South Carolina:
• Downtown COLA Location: Enjoy working in the heart of Columbia, SC, with easy access to vibrant city life, dining, and cultural events.
• Energetic Leadership: Thrive under the guidance of an energetic and innovative leadership team dedicated to transforming IT at USC , making your role impactful and exciting.
Minimum Qualifications (Classified and Unclassified positions)
Preferred Qualifications
• Degree in Marketing, Public Relations, or another related field. Experience with information technology terminology and experience in a higher education institution
• Experience planning, coordinating, and executing large-scale events or outreach initiatives within a university or comparable institutional environment.
• Demonstrated experience developing and implementing branding or marketing strategies that align with organizational identity and enhance visibility.
• Proficiency in design and communication platforms such as Adobe Creative Cloud (Illustrator, InDesign, Photoshop), Canva, or similar tools for creating promotional and visual materials.
• Strong organizational and project management skills, including experience managing multiple events or campaigns simultaneously with attention to detail and deadlines.
• Proven ability to create engaging content for newsletters, websites, and social media platforms that increases audience participation and awareness of events
• Familiarity with event management tools (e.g., Cvent, Eventbrite), CRM or email marketing systems, and web content management systems (e.g., WordPress, Drupal).
• Demonstrated success working collaboratively with diverse stakeholders, including faculty, staff, students, and external vendors.
• Certified Meeting Professional (CMP ), Certified Special Events Professional (CSEP ), or related event management/marketing certification.
Knowledge/Skills/Abilities
• Ability to work independently with high energy and initiative — demonstrates self-motivation, enthusiasm, and a proactive approach to managing projects and problem-solving while maintaining a positive, professional presence in a fast-paced environment.
• Knowledge of event planning and management principles — including scheduling, logistics coordination, budgeting, and on-site execution for conferences, workshops, and large-scale campus events.
• Knowledge of marketing, branding, and communications strategies — with the ability to design and implement initiatives that promote visibility and engagement.
• Strong project management skills — demonstrated ability to manage multiple complex projects simultaneously, meet deadlines, and coordinate cross-functional teams.
• Excellent written and verbal communication skills — with the ability to craft clear, compelling messages for diverse audiences across multiple platforms.
• Skill in graphic design and digital content creation — using software such as Adobe Creative Cloud, Canva, or comparable tools to produce professional marketing materials.
• Ability to build and maintain effective working relationships — with faculty, staff, students, vendors, and external partners to ensure successful collaboration.
• Knowledge of higher education environments — including familiarity with university organizational structures, academic culture, and campus engagement practices.
• Skill in data collection and event evaluation — to measure participation, engagement, and the overall impact of events and communication initiatives.
• Proficiency in technology tools and platforms — such as event management software, social media management systems, content management systems, and customer relationship management (CRM ) tools.
• Ability to think creatively and strategically — in developing innovative event concepts, branding approaches, and outreach campaigns that align with the University of South Carolina’s mission and values.
Job Close Date
05/29/2026
Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by May 29, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Paid Parental Leave
• Professional Development Opportunities
Clickhttps://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsc.edu%2Fabout%2Foffices_and_divisions%2Fhuman_resources%2Fcareers%2Findex.php&data=05%7C01%7CKURTRS%40email.sc.edu%7Ceca45df616784275e15908dab2a706ac%7C4b2a4b19d135420e8bb2b1cd238998cc%7C0%7C0%7C638018727680845870%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=j6sQGvabHDZHDmRBFwMrq8P8QCuDmChuJ%2FH5%2F8hDRUw%3D&reserved=0 to learn more about why you should work at USC .
To apply, please visit: https://apptrkr.com/7078836
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.
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