Branding Specialist

The Branding Specialist will be responsible for developing and executing creative concepts and designs that strengthen PSG’s brand presence across internal and external communication channels. This role combines visual storytelling, multimedia production, and brand strategy to deliver engaging content that drives employee engagement, employer branding, and corporate communication initiatives. 

You will play a key role in maintaining PSG’s visual identity, producing multimedia assets, and supporting branding projects that promote the company’s culture, values, and initiatives. 

Key Responsibilities: 

• Concept Development & Design – Create design concepts and visual assets for PSG’s communication channels while ensuring alignment with brand standards. 

• Content Creation – Generate a wide range of graphic and video materials for social media, internal campaigns, and corporate events within established timelines. 

• Video Production – Manage and oversee all technical aspects of video production—from recording, editing, and sound mixing to adding music, dialogue, and visual effects. 

• Brand Consistency – Ensure cohesive visual identity and message across all PSG communication and digital platforms. 

• Brand & Engagement Projects – Collaborate with internal teams to conceptualize and execute branding initiatives, internal engagement campaigns, CSR activities, and multimedia projects that enhance the PSG brand and employee experience. 

• Multimedia Support – Support the production of visual and motion projects promoting PSG’s employer brand and key internal programs such as VMP and corporate events. 

• Communication Support – Contribute effective internal communication through digital, social, and video platforms. 

• Duties and responsibilities may change from time to time according to business needs. 

Qualifications: 

• Graduate of Multimedia Arts, Advertising Arts, Visual Communication, or other related courses 

• Strong portfolio of completed creative projects showcasing design and multimedia skills 

• At least 1 year of experience in creative roles such as Marketing Assistant, Graphic Artist, or Illustrator 

• Proficient in Adobe Photoshop, Illustrator, Premiere, After Effects, and Canva 

• Skilled in graphic design, illustration, video editing, animation, copywriting, and sound design 

• Knowledge of 3D modeling, branding, and visual identity systems, as well as the ability to create visually engaging presentations using PowerPoint or Keynote, is a nice-to-have 

• Excellent attention to detail, creativity, and ability to meet deadlines 

• Willing to work in a hybrid setup in Makati 

• Dayshift schedule with flexibility during key campaigns or events