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Branding Manager - Cement Industry

The BIG Advantage
6 days ago
Full-time
On-site
Silchar, Assam, India

We are seeking a dynamic Branding Manager to develop and execute brand strategies that enhance market presence, strengthen customer trust, and drive demand in the highly competitive cement industry. The role focuses on both B2B (dealers, contractors, builders) and B2C (end consumers) branding initiatives.

Key Responsibilities

 1. Brand Strategy & Positioning

  • Develop and implement long-term brand strategy aligned with business goals

  • Define brand positioning, messaging, and value proposition

  • Ensure consistent brand identity across all channels

2. Marketing & Campaign Management

  • Plan and execute ATL, BTL, and digital marketing campaigns

  • Manage advertising (TV, print, outdoor, radio, digital platforms)

  • Track campaign effectiveness and optimize ROI

3. Dealer & Trade Marketing

  • Design branding initiatives for dealers and distributors

  • Develop POSM (Point of Sale Materials) like signage, boards, shop branding

  • Organize dealer meets, contractor engagement programs

4. Digital & Content Marketing

  • Oversee social media, website, and digital campaigns

  • Create content strategies (videos, testimonials, case studies)

  • Manage online reputation and brand perception

5. Market Research & Insights

  • Conduct competitor analysis and market trend tracking

  • Gather customer insights (contractors, builders, engineers)

  • Use data to refine brand strategy

6. Corporate Communication

  • Manage PR activities, press releases, and brand partnerships

  • Ensure alignment with corporate messaging

  • Support CSR branding initiatives

7. Budget & Vendor Management

  • Manage branding and advertising budgets

  • Coordinate with agencies, media partners, and vendors

  • Negotiate contracts and ensure timely execution

Key Requirements Education

  • Bachelor’s degree in Marketing, Business Administration, or related field

  • MBA (Marketing) preferred

Experience

  • 2–5 years in branding/marketing (preferably in cement, construction, or building materials industry)

Salary: Negotiable

Location : Silchar