Brand Strategist – Social Media & Marketing (Mental Health)

Job Summary

Brand Strategist – Social Media & Marketing (Mental Health)

Las Vegas, NV (In-Office)
$22.00 – $25.00 per hour
Part-Time (15–30 hours/week) | Growth to Full-Time

About Us

At Beyond Expectation, LLC – Psychological Services, we hire SUPERSTARS. We are a rapidly growing outpatient behavioral health and wellness group making a strong impact across Southern Nevada. Our team values creativity, collaboration, and innovation in delivering exceptional mental health services.

Job Summary

We are seeking a highly organized and creative Brand Strategist / Social Media & Marketing Specialist to elevate our digital presence, branding, and community engagement.

This role is ideal for someone experienced in social media marketing, content creation, branding strategy, and analytics, especially within Mental Health and Wellness.

Key Responsibilities

Digital Marketing & Social Media

• Manage and grow platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube
• Create and post engaging content (reels, videos, graphics, campaigns)
• Highlight providers, staff, and services through storytelling and media
• Develop monthly awareness campaigns (Mental Health Awareness, Autism, Suicide Prevention, etc.)
• Run promotions (e.g., Google Review campaigns, $250 gift card giveaways)

Branding & Content Creation

• Design flyers, brochures, marketing packets (print & digital)
• Maintain consistent branding across all platforms
• Capture photo/video content of staff, events, and office culture
• Produce provider spotlight content and interviews (e.g., YouTube features)

Website & Analytics

• Maintain and update website content for SEO and relevance
• Analyze Google Business profile, SEO, and web traffic data
• Optimize visibility for targeted populations identified by leadership

Internal Engagement

• Promote company culture through:
• Employee highlights
• Announcements (milestones, achievements, licensure, etc.)
• Strengthen engagement for both in-office and remote staff

Outreach & Growth

• Support community outreach events (health fairs, radio and tv interviews, speakers bureau partnerships)
• Promote specialized services (Neurofeedback, EMDR, medication mgmt. services)
• Assist in recruitment branding (licensed supervisees, doctors, clinicians, patients and referral partners)
• Help promote newly BHCEN credentialed initiatives (Behavioral Health Certification for Excellence in Nevada)

Additional Projects

• Maintain marketing materials and doctor/clinician business cards
• Assist in launching online service offerings (parenting classes, D.V. and S.A. court mandate programs, e-commerce payment receipt)
• Support data tracking for insurance panels and program growth

Qualifications

• Proven experience in:
• Social media marketing & content creation
• Brand strategy and digital marketing
• Strong skills in:
• Canva, Adobe, AI tools (e.g., ChatGPT)
• Google Analytics & SEO
• Experience with:
• Photography & videography (highly preferred)
• Excellent:
• Organizational skills
• Writing and storytelling ability
• Ability to:
• Work independently
• Manage multiple projects
• Experience in mental health, healthcare, or wellness industry preferred

Preferred Qualifications

• Bilingual (English/Spanish) a plus
• Experience with:
• Healthcare marketing
• Doctor/Clinician branding
• Community outreach campaigns

Schedule

• Part-Time (15–30 hours/week)
• Flexible scheduling (evenings possible)
• In-office role

Compensation & Benefits

• $22.00 – $25.00 per hour
• Flexible schedule
• Opportunity for full-time growth and advancement

Why Join Us?

• Creative, mission-driven environment
• Opportunity to shape a growing mental health brand
• Work directly with leadership on high-impact initiatives
• Be part of a team changing lives through mental health care

How to Apply

Apply with your resume and include:

• Examples of social media accounts or content you’ve managed
• Portfolio (graphics, videos, campaigns)
• Brief description of your marketing experience