Brand Marketing Lead

Join Us as a Brand Marketing Lead

Be a part of revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products.

Join Philip Morris Limited (PML) and help shape the future of our smoke-free journey. As We’re looking for a Brand Marketing lead to bring our brand to life across digital, paid media, social, e-commerce, and offline channels. You’ll work closely with Digital and CX teams to deliver impactful, integrated campaigns, ensuring brand consistency and alignment with business goals at every touchpoint.

This role is based at our Hammersmith office in London and requires on-site presence at least three days per week. Candidates must have the right to work in the UK.

What You’ll Be Doing:

• Lead brand execution across paid media (digital, social, OOH), ensuring creative excellence, brand consistency, and timely asset delivery
• Collaborate on social strategy, overseeing asset creation and ensuring alignment with brand tone, visuals, and campaign goals
• Ensure a seamless brand experience across the consumer journey by partnering with CX, CRM, and Brand Engagement teams
• Act as the brand lead across Digital, CX, and agency partners, aligning plans with commercial and engagement strategies
• Own the brand presence on web and e-commerce platforms, ensuring consistency, premium experience, and compliance with SEO, UX, and legal standards
• Manage digital assets and campaign calendars, tracking deliverables, approvals, and version control
• Oversee transcreation and localisation, ensuring culturally relevant, on-brand adaptations for local markets
• Track and report on brand performance, using insights to optimise future campaigns and experiences

What you’ll bring:

• A degree in Marketing, Brand Management, Communications, or a related field
• Solid experience in brand or digital marketing, with strong exposure to paid media, social, and multi-channel brand campaigns
• Deep understanding of branding, media strategy, and consumer experience design
• Excellent communication, collaboration, and project management skills
• Comfortable using calendar and workflow tools to stay organised and on track
• Detail-oriented, highly organised, and able to juggle multiple priorities with ease

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that.

From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.

At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.