Brand Manager
Adani
Full-time
On-site
Ahmedabad, Gujarat, India
Responsibilities
Qualifications
Key Responsibilities
- Define and implement the consumer branding strategy for Adani Airports, spanning digital, experiential, and physical touchpoints.
- Build brand equity by creating positive passenger experiences at every customer journey stage.
- Oversee digital presence (social media, websites, mobile apps) to enhance consumer engagement.
- Drive experiential branding at airports: lounges, check-in areas, cultural activations, and ambience.
- Partner with agencies for creative execution while keeping internal teams lean.
- Establish metrics for consumer sentiment, NPS, and brand health tracking across airports.
- Act as the internal brand evangelist, influencing Aero Ops, Commercial, and Real Estate teams to align with the consumer branding agenda.
- Present consumer brand performance dashboards to the CEO and leadership.
Key Requirements
- 12–15 years of experience in Consumer/Experiential Branding, Marketing, or Customer Experience in aviation, retail, hospitality, or lifestyle sectors.
- Strong track record in creating customer-centric brand activations.
- Deep understanding of consumer insights, perception tracking, and brand-building frameworks.
- Experience in managing agencies (creative, digital, experiential).
- Strong digital fluency and understanding of integrated marketing campaigns.
KPIs
- Improvement in Brand Perception Index and passenger NPS.
- Passenger satisfaction scores at key airport touchpoints.
- Social media reach, engagement, and sentiment analysis trends.
- Number and quality of experiential activations executed.
- % improvement in long-term brand equity metrics for Adani Airports.
Organization:
- Lead Consumer Branding (Airports)
- Digital & Content Lead
- Experiential & Events Lead
- Execution via agencies
Qualifications
Education Qualification
- Bachelor's degree in Marketing, Business Administration, or related field
- Master's degree in Marketing or Business Administration preferred
Certification required
- Professional certification in Brand Management or Marketing Strategy is a plus