Brand Manager, Commercial Vehicles

SDEC is one of the leading equipment distributors and custom industrial equipment solution provider. SDEC has a dynamic portfolio of products which is determined by the needs of our customers. SDEC culture is characterized by high customer orientation with a long-term view of relationships. We are inviting applications from candidates who have experience working as Electrical Design Engineer in heavy engineering industries for the genset manufacturing division

• Implement brand strategies targeted at the Saudi Arabian market for trucks and related services
• Work closely with the Senior Leadership and OEM in formulating the right strategy for the Saudi Arabian market by defining product positioning and pricing strategies
• Responsible for designing and implementing marketing and sales campaigns/ promotions/programs advertising in line with brand guidelines and market standards
• Analyze market trends, customer insights, and competitor activities to identify opportunities for brand growth
• Build a sales team to strengthen product positioning, sales promotions, and customer acquisition programs
• Closely manage the commercial vehicle sales force to gather competitive intelligence and to ensure the brand values are displayed and important brand messaging is communicated to the market
• Ensure consistent brand messaging across digital platforms, events, printed material, and showroom displays
• Manage and optimize relationships with suppliers, manufacturers, and internal stakeholders like Parts, Product Support, and Service.
• Work with third parties like banks and finance companies on designing financing/leasing offers.
• Prepare periodic reports, budgets, and performance metrics for brand campaigns
• Guide internal stakeholders on brand identity, customer experience, and support After Sales in fulfilling customer expectations
• Working in tandem with procurement/SCM on demand planning and rolling order forecast to monitor the stock appropriately.
• Work with Training to ensure that customers get product training and scheduling knowledge sessions to share new updates with past or prospective customers
• Ensure all brand activities comply with local regulations and cultural expectations in Saudi Arabia

• OEM and corporate marketing teams – Work closely with on digital marketing and ensuring adherence to brand guidelines
• Service Manager – Support Service Manager responsible for commercial vehicles portfolio in getting the necessary support from OEM on persisting technical issues for the product
• Training Manager – work closely with Training to ensure various training programs are available for customers and internal stakeholders like After Sales and Service
• Product Managers and Sales Representatives –Supply Chain – Help internal Supply Chain to work closely with OEM in importing equipment and parts

• Bachelor’s Automobile Engineering, Mechanical Engineering or similar streams
• MBA in Marketing would be an added advantage
• Relevant certifications from OEMs will be given due importance

• In-depth knowledge of Saudi market for commercial vehicles with key technical knowledge of the different segments
• Strong ability to analyze data and market trends to identify opportunities, make informed decisions, and drive business growth
• Excellent understanding of working with marketing agencies and media landscape 
• Highly experienced in using sales technology solutions like CRM, Sales module of ERP, lead generation and open to using AI tools for sales enablement like Lindy, Reply.io, Gong
• Highly proficient with MS Office Suite particularly Word, Excel, PowerPoint, Outlook, Teams and SharePoint
• Practical knowledge of SEO, PPC, and the use of analytics for campaign optimization and assess brand performance
• Prior experience in leading cross-functional teams
• Proficiency in both Arabic and English languages (spoken and written)
• 5 years of progressive experience in sales, marketing and branding

• Customer centricity
• Highly effective communicator
• Cultural