Brand Management Intern

This intern will support our marketing team in evaluating competitors, identifying market opportunities, and refining our brand strategy. Your key responsibilities will include:

• Evaluating a specific market opportunities which could include assessing positioning, messaging, claims, pricing, and product differentiation.
• Providing recommendations based on competitive research to enhance Tauck’s selling materials and brand messaging.
• Collaborating with the marketing team to translate research insights into actionable strategies.
• Assisting in other brand management tasks as needed to support the overall marketing strategy.

KNOWLEDGE/SKILL REQUIREMENTS:

• A passion for marketing & branding.
• Strong research and analytical skills with the ability to draw insights from data.
• Excellent communication and presentation skills to share findings effectively.
• A detail-oriented mindset with the ability to identify key patterns and trends.
• Proficiency in Microsoft Excel, Word, and PowerPoint
• A proactive and curious attitude, with a willingness to dive into industry trends.

PREFERRED SKILLS & INTERESTS:

• Interest in the travel and hospitality industry.
• Quick learner and self-starter with the ability to multi-task.
• Excellent follow-through on tasks / assignments.
• Flexible with assigned tasks and adaptable to changes in a fast-paced work environment.