Brand Director

Purpose of the Job:

To provide leadership, strategic direction, and oversight for all branding, creative, communications, and marketing efforts at Hope City. This role exists to ensure that the vision and direction of the Lead Pastors, and the Executive of Experience Operations, are translated into clear brand strategy and executed with excellence across all platforms, campuses, and initiatives.

The Brand Director leads the Brand Department by overseeing Creative, Communications, and Marketing, guiding staff, contractors, and Serve Teams to work proactively, strategically, and in alignment with Hope City’s mission and values.

Experience and Knowledge Required:

• Demonstrated leadership experience overseeing teams, contractors, or departments
• Strong understanding of branding, creative strategy, communications, and marketing systems
• Ability to think strategically while guiding execution at a high level
• Proven ability to manage multiple initiatives and priorities effectively
• Strong written, verbal, and interpersonal communication skills
• Experience working with creative individuals and cross-functional teams
• Proficiency in Google Workspace; familiarity with creative workflows and tools
• Experience in a church, nonprofit, or mission-driven organization preferred

Essential Functions and Responsibilities:

Brand Vision & Strategy

• Uphold and steward the Hope City brand across all platforms, campuses, and ministries
• Translate vision from the Executive Pastor of Experience Operations and Lead Pastors into clear brand strategy and actionable plans
• Lead strategic planning, ideation, and prioritization for brand initiatives
• Identify opportunities to improve clarity, consistency, and effectiveness of the Hope City brand

Department Leadership & Oversight

• Provide leadership, direction, and accountability to the Creative Supervisor and Communications & Marketing leaders
• Ensure teams and contractors are planning ahead and working strategically
• Align Creative, Communications, and Marketing efforts to function as a unified department
• Develop leaders to bring ideas, plans, and solutions rather than reactive needs
• Oversee the creative direction of weekend services, sermon series, conferences, and major events
• Partner with the Creative Supervisor to ensure creative excellence and brand alignment
• Provide high-level feedback on creative initiatives when necessary
• Ensure consistency and quality across all creative outputs
• Oversee all internal and external communications including email, text, social media, website, app, and messaging
• Guide communications strategy to ensure alignment with Hope City’s voice and priorities
• Oversee marketing initiatives and contractors, providing clarity, direction, and accountability
• Evaluate effectiveness using analytics and feedback to refine strategy

Planning, Process, and Accountability

• Establish clear planning rhythms, communication structures, and reporting processes within the Brand Department
• Ensure contractors and staff meet expectations outlined in agreements and role descriptions
• Identify capacity gaps or process improvements and bring recommended solutions to leadership
• Oversee brand-related budgets, special event resources, and marketing expenditures in collaboration with leadership

Collaboration and Partnership

• Serve as the primary liaison between the Brand Department and Experience Operations leadership
• Collaborate across departments to ensure cohesive execution
• Support campus leaders to ensure brand consistency and quality across locations

Attributes:

• Must be committed to the vision of Hope City to fulfill the great Commission with integrity and passion
• High-capacity, multi-tasking individual who is comfortable working independently without constant supervision
• Strategic thinker with strong organizational and leadership skills
• Excellent relational, communication, and collaboration skills
• Highly motivated and directed
• Loyal, heart of a servant
• Life-giving attitude

Physical Demands:

• Ability to sit for prolonged periods of time