Brand & Creative Marketing Strategist

Job Title: Brand & Creative Marketing Strategist – Beauty & Wellness

Type: Full-Time (Remote)

Location: Remote (Open to global applicants)

Salary : ₹40,000 – ₹60,000 per month

Start Date: ASAP

Industry: Beauty, Wellness, Health

About the Company

Join a bold and fast-growing beauty and wellness brand redefining how health meets aesthetics. We specialize in science-backed skincare, supplements, and health-focused beauty products. Our team is design-driven, results-oriented, and passionate about building products and experiences that inspire confidence and well-being.

Position Overview

We are hiring a Brand & Creative Marketing Strategist to lead our brand identity and creative marketing efforts. This full-time role is perfect for a skilled professional with experience in the beauty, wellness, or healthcare industry who can combine strategic thinking with strong design and marketing execution.

Key Responsibilities

Brand & Visual Identity

* Develop and refine the visual identity, brand voice, and overall messaging.

* Design packaging, campaign visuals, presentations, and digital brand assets.

* Build and maintain brand guidelines for cross-functional consistency.

* Create UI/UX mockups for websites, portals, and e-commerce product pages.

Digital & Content Marketing

* Create high-performing ad creatives for Meta, TikTok, YouTube, and Google.

* Design templates and assets for influencer campaigns, email, and SMS marketing.

* Collaborate with video editors on branded and UGC-style content.

* Lead creative execution for product launches and seasonal promotions.

Marketplace & Growth Support

* Design optimized visuals and listings for platforms like Amazon, Nykaa, etc.

* Create product feature sheets, promotional banners, and digital storefronts.

* Develop engaging A+ content and bundles that drive conversions.

Creative Strategy & Analysis

* Lead A/B testing for ads and emails to enhance performance.

* Track creative metrics and adapt campaigns based on results.

* Support growth marketers with ideas for viral content and campaign planning.

* Contribute to reports, pitch decks, and brand strategy reviews.

Required Qualifications

* 2–5+ years of experience in brand, design, or marketing (preferably in beauty/wellness).

* Proficient in Figma, Adobe Creative Suite, Canva, and motion tools.

* Strong portfolio showcasing D2C branding, campaigns, and digital content.

* Familiarity with UX/UI, consumer psychology, and mobile-first design.

* Excellent visual and copy sense in both playful and clinical tones.

How to Apply

To apply, please send the following to amisha@upstaff.ca or upstaffrecruiter@upstaff.ca

✅ Updated resume

✅ Link to your portfolio or case studies

✅ Short note about your experience in beauty/wellness design

✅ (Optional) Tell us your favorite beauty brand and why its branding stands out

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