Job Title: Brand & Creative Marketing Strategist – Beauty & Wellness
Type: Full-Time (Remote)
Location: Remote (Open to global applicants)
Salary: ₹40,000 – ₹60,000 per month
Start Date: ASAP
Industry: Beauty, Wellness, Health
About the Company
Join a bold and fast-growing beauty and wellness brand redefining how health meets aesthetics. We specialize in science-backed skincare, supplements, and health-focused beauty products. Our team is design-driven, results-oriented, and passionate about building products and experiences that inspire confidence and well-being.
Position Overview
We are hiring a Brand & Creative Marketing Strategist to lead our brand identity and creative marketing efforts. This full-time role is perfect for a skilled professional with experience in the beauty, wellness, or healthcare industry who can combine strategic thinking with strong design and marketing execution.
Key Responsibilities
Brand & Visual Identity
- Develop and refine the visual identity, brand voice, and overall messaging.
- Design packaging, campaign visuals, presentations, and digital brand assets.
- Build and maintain brand guidelines for cross-functional consistency.
- Create UI/UX mockups for websites, portals, and e-commerce product pages.
Digital & Content Marketing
- Create high-performing ad creatives for Meta, TikTok, YouTube, and Google.
- Design templates and assets for influencer campaigns, email, and SMS marketing.
- Collaborate with video editors on branded and UGC-style content.
- Lead creative execution for product launches and seasonal promotions.
Marketplace & Growth Support
- Design optimized visuals and listings for platforms like Amazon, Nykaa, etc.
- Create product feature sheets, promotional banners, and digital storefronts.
- Develop engaging A+ content and bundles that drive conversions.
Creative Strategy & Analysis
- Lead A/B testing for ads and emails to enhance performance.
- Track creative metrics and adapt campaigns based on results.
- Support growth marketers with ideas for viral content and campaign planning.
- Contribute to reports, pitch decks, and brand strategy reviews.
Required Qualifications
- 3–5+ years of experience in brand, design, or marketing (preferably in beauty/wellness).
- Proficient in Figma, Adobe Creative Suite, Canva, and motion tools.
- Strong portfolio showcasing D2C branding, campaigns, and digital content.
- Familiarity with UX/UI, consumer psychology, and mobile-first design.
- Excellent visual and copy sense in both playful and clinical tones.
Bonus Skills
- Experience with Amazon, Nykaa, Sephora, or similar platforms.
- Knowledge of clean beauty, wellness compliance, or OTC branding.
- Motion graphics or video editing abilities.
- Experience working with influencers or wellness practitioners.
How to Apply
To apply, please send the following to amisha@upstaff.ca or upstaffrecruiter@upstaff.ca:
✅ Updated resume
✅ Link to your portfolio or case studies
✅ Short note about your experience in beauty/wellness design
✅ (Optional) Tell us your favorite beauty brand and why its branding stands out
- 📱 WhatsApp: +91 7417245535