Asst.Product Manager/Product Manager

Job Description:

Job Title/Designation: Asst.Manager Product / Product Manager

Employment Type: Full Time, Permanent

Job Description:

Job Title: Manager – Asst.Manager Product / Product Manager

Reports to: MD & COO

Required Qualification: MBA in Marketing / Product Management 

1. Product Strategy & Planning

• Develop product roadmaps aligned with business goals and regional market needs
• Identify market gaps, customer pain points, and new product opportunities
• Coordinate with R&D for new product development, reformulations, and trials
• Manage product lifecycle including launch, growth, and phase-out

2. Market & Competitor Analysis

• Conduct regular market intelligence, competitor benchmarking, and pricing analysis
• Track trends in admixtures, waterproofing, flooring, repair & rehabilitation products
• Gather feedback from sales teams, applicators, contractors, and key customers

3. Product Launch & Marketing Support

• Plan and execute product launches, demo programs, and pilot projects
• Develop product literature, technical datasheets, brochures, and presentations
• Support branding initiatives, exhibitions, and technical seminars
• Coordinate with marketing for campaigns and promotional strategies

4. Sales Enablement & Training

• Train sales teams, distributors, and applicators on product features & applications
• Provide technical and commercial support during key project discussions
• Assist sales in product selection, pricing strategies, and tender support

5. Performance Monitoring

• Track product-wise sales, margins, and market penetration
• Analyze product performance and recommend corrective actions
• Prepare monthly and quarterly product performance reports for management

6. Cross-Functional Coordination

• Work closely with Sales, R&D, QA/QC, SCM, and Manufacturing
• Ensure product compliance with IS codes, ASTM standards, and customer specifications

Key Skills & Competencies

• Strong understanding of construction chemicals (Admixtures, Waterproofing, Flooring, Repair)
• Market research & data analysis
• Product positioning & pricing strategy
• Technical knowledge with commercial acumen
• Stakeholder management & communication
• Presentation & training skills
• Ability to travel within Gujarat and nearby regions

 Educational Qualifications

• BE / BTech (Civil or Chemical Engineering) – Preferred
• MBA (Marketing / Product Management) – Advantage

 Experience

• 5–10 years of experience in construction chemicals / building materials
• Prior experience in product management, technical marketing, or sales support preferred
• Experience in Gujarat market is an added advantage

 Key Performance Indicators (KPIs)

• Successful product launches
• Product revenue and margin growth
• Market share improvement
• Sales team adoption and product penetration
• Customer & applicator feedback