VP of Brand Marketing - StretchLab

Who We Are:

Xponential Fitness is the curator of leading brands across every vertical in the boutique fitness industry.  Xponential Fitness' portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, the largest franchised yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; Rumble, a boxing-inspired full-body workout; and BFT, a functional training and strength-based fitness program; and Lindora, a medically supervised weight loss clinic.

Job Overview:

This position will report directly to the brand president and will be a key driver to create, refine, and execute the brand marketing strategy for StretchLab Franchise owned studios. This role is a “hands on” marketing role where you will need to think and act from a strategic level while executing on a day-to-day level.

The VP will be a valuable member of the marketing team to help to guide, assist, and improve all StretchLab marketing campaigns. You will interact with other Xponential Fitness brand marketing leaders, marketing partners, and external agencies to build and cultivate a cohesive and streamlined brand identity and marketing machine. The VP will be responsible for working with other departments including sales and experience to ensure that all strategies, concepts, and initiatives are properly executed on local, regional and national levels.

This position will work closely with their marketing teammates to ensure excellence in ideation and execution across all lead generation, branding, and retention campaigns. Marketing platforms and channels will vary by campaign to include outdoors, print, radio, direct mail, online, email, mobile, social, events, community/grassroots and PR.

This position will be responsible for marketing initiatives that directly generate leads, sales and revenue generation through effective brand positioning, value proposition, product/offering differentiation, direct community engagement, and in-studio activations. You will also be responsible for weekly and monthly marketing KPIs and assessing that data to improve and inform future campaigns.

Key Responsibilities:

• Work with the brand president and marketing team to refine and improve brand strategy and campaigns.
• Develop and execute high quality marketing campaigns across multiple channels.
• Collectively manage elements of studio marketing programs including advertising, promotions, PR, events, sponsorships, in studio collateral, and customer experience.
• Leverage marketing automation platforms and develop the skills needed across the marketing team to support franchisee marketing operational efficiencies.
• Monitor, measure, and analyze the effectiveness and ROI of marketing activities and initiatives.
• Improve internal marketing campaigns, systems, tools, and trainings so that the entire brand team and local studio teams are on the same page every month. 
• Collaborate with studio owners/managers to develop hyper local marketing strategies and campaigns that drive brand awareness, generate leads, and ensure consistent messaging across media programs.
• Influence the community marketing and social media strategies to increase brand awareness and engagement among customers.
• Provide brand and marketing training & guidance for studios and assure brand integrity and consistency across all locations.
• Collaborate with external PR resources to develop and execute a proactive public relations plan.
• Oversee the strategy and execution of partnership materials and new business presentations; ensure processes are efficient and scalable

Pay Range: $125,000-$185,000

Benefits:

• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Qualifications:

• Understanding of and passion for the fitness industry.
• Specific experience in fitness, wellness and/or franchise owned brick and mortar brand preferred.
• 8+ years of relevant brand and marketing experience. 
• Demonstrated history of delivering hand on marketing innovation and marketing driven results for medium to large scale brands.
• Ability to partner effectively with internal and external teams, work autonomously, and manage up and down.
• Experience working with creative teams and external agency partners.
• Must be a strong communicator across all mediums – in person, on Zoom, via email and more.
• Ability to work in a fast-paced and entrepreneurial environment. 
• Comfortable presenting to franchise partners and executives in person, via Zoom and on the phone. 
• Highly organized with an ability to hit deadlines for assigned work.