Senior Brand and Marketing Manager

About Second Harvest of Silicon Valley

Founded in 1974, Second Harvest of Silicon Valley is one of the largest food banks in the nation and a trusted nonprofit leader in ending local hunger. The organization distributes nutritious food through a network of more than 400 partners at over 900 sites across Santa Clara and San Mateo counties. Due to the prohibitively expensive cost of living in Silicon Valley and increased prices caused by inflation, Second Harvest is serving an average of about 500,000 people every month. Second Harvest also connects people to federal nutrition programs and other food resources, and advocates for anti-hunger policies on the local, state and national levels. To learn more about how Second Harvest is responding to the incredible amount of need in Silicon Valley, visit shfb.org.

About the Position

The Senior Brand & Marketing Manager plays a key leadership role within a high-performing marketing and communications team, responsible for advancing a unified, compelling and mission-aligned brand presence across all paid, owned, earned, and shared channels. Reporting to the Director of Marketing & Communications, this role oversees creative development, advertising strategy, and digital platforms, including the website and manages direct reports focused on design, digital and advertising implementation.

This role is essential to ensuring brand consistency, elevating public awareness, and supporting core organizational goals such as fundraising, volunteer engagement, and client outreach. The Senior Brand & Marketing Manager will collaborate closely with the Director of Marketing and Communications and the Communications, Project Management and Digital teams to drive consensus and ensure the brand voice and visual identity are integrated and cohesive across all touchpoints.

In addition to overseeing day-to-day marketing, this role will play a part in the branding, storytelling, and wayfinding for our new, unified warehouse and headquarters currently under construction. This is an exciting opportunity for a strategic, creative, and experienced brand and marketing leader who thrives in collaborative environments and brings deep knowledge of nonprofit marketing.

Key Responsibilities

Brand Leadership & Creative Direction

• Serve as a brand champion across the organization, ensuring consistent and accurate brand representation in all marketing materials and channels.
• Oversee the development and production of creative assets, including visual design, videos, photography, and other multimedia elements, while supporting existing workflows for a dynamic project queue.
• Partner with the Senior Manager of Communications to align brand visuals with voice and tone, ensuring consistency across all touchpoints.

Advertising Campaign Management

• Oversee multi-channel advertising strategy and guide campaign development and execution in collaboration with digital marketing and project managers to advance fundraising and public awareness goals.
• Analyze performance using data and insights, while balancing strategic alignment with organizational goals, with understanding that some initiatives may not be directly measurable.

Digital Marketing Oversight

• Lead digital marketing efforts in coordination with a skilled team, who leads day-to-day execution and innovation across platforms.
• Oversee website strategy and optimization, content coordination, UX improvements, and SEO to ensure the site remains a vital communication and engagement tool for diverse audiences.
• Ensure digital platforms align with broader brand and engagement strategies.
• Supervise digital asset management and support digital accessibility best practices.

Cross-Functional Collaboration

• Work in close partnership with communications, development, other internal teams, and external vendors to support campaigns and integrated marketing efforts.
• Collaborate with the Sr. Communications Manager and Social Media Manager to ensure visual and message alignment with brand personality and reach across platforms.

Branding & Storytelling in New Headquarters

• Play a key collaborative role in the branding, signage, wayfinding, and immersive storytelling elements in the design of Second Harvest’s new home, ensuring the space reflects the organization’s mission, impact and brand personality.
• Collaborate with architects, designers, and internal teams to bring the brand to life in the built environment.

Team Management & Leadership

• Manage and mentor direct reports, fostering a culture of creativity, excellence, and collaboration.
• Provide clear direction, feedback, and professional development support.
• Champion best practices in brand execution, asset production and digital implementation.

Performance Tracking

• Plan, track, and manage creative and advertising budgets, ensuring projects are completed within scope, timeline, and financial targets to align with organizational needs.
• Establish KPIs and leverage data analytics to track campaign effectiveness, refine strategies, and report impact toward organizational goals.

The ideal candidate will possess the following qualifications

• 7+ years of progressive experience in marketing, brand, or creative leadership, preferably in a nonprofit or mission-driven organization.
• Strong expertise in brand management, marketing strategy, visual storytelling and digital campaigns.
• Experience managing people and collaborating across departments.
• Demonstrated success in leading creative initiatives and developing integrated marketing campaigns.
• Excellent communication and project management skills.
• Passion for community impact and social good.

Preferred

• Experience with environmental or experiential branding, especially related to physical spaces or buildings.
• Bilingual or multicultural communication experience is a plus.
• Experience working in close alignment with the Communications and PR team.
• Successful collaboration with external vendors, designers, and agencies
• Experience with platforms such as Salesforce and HubSpot with a focus on optimizing campaigns, leveraging data insights, and collaborating across teams. 

EOE

Second Harvest is committed to being an equal opportunity employer which values diversity.  Under-represented groups are encouraged to apply for all positions.   ­