Job Summary:

The role of this important Product Management position is to lead the current and future growth of our HC Product Lines, and execute through the structured process of marketing existing products, as well as the development & launch of new products. Successful pricing strategies is a key to success as well. This requires an in-depth understanding of the Healthcare market, combined with a clear articulation of our key target markets and value proposition. In the end, this individual will have the overall responsibility for meeting or exceeding the specific targets for Healthcare, including meeting sales revenue, cost of goods sold, manufacturing cost, and finally ending up in operating profit.

Essential Functions:

• Develops an in-depth understand of the different Healthcare segments, and takes strategic decisions around focus segments and application areas. The latter explains where Adhesives Research will compete, and where not.
• Determines market trends and customers' needs by interacting with current and potential customers, suppliers, as well as general market research
• Clearly articulates our Value Proposition, which will explain how we will win in the target segments, and what value this will bring to the customer.
• Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing. Will follow a disciplined PDR (product development request) process to review and progress the key development projects. This includes driving PDR projects towards the next Gate Review, and ensure a smooth transition into the next stage.

• Approval of TSR’s (technical support requests) and manage the inflow of new projects accordingly.

• Execute the product line and segment strategy through a balanced marketing-mix, of which pricing and profitability is an important instrument. Pricing will be managed through standardized pricing models, custom quotations, as well as our annual price increase process.
• Drive lead generation and lead validation for the target segments, feeding into our sales pipeline (through the Sugar system).
• Align marketing communication program with our overall branding strategy, including digital marketing, trade shows, and marcom tools.

Additional Responsibilities:

Performs other duties and responsibilities as assigned.

Job Specifications:

• Bachelor’s Degree in Chemistry or Engineering, or related field required. In addition, a Master Degree in Business Management and/or Marketing is preferred.
• Strong project leadership experience with demonstrated success in managing multiple projects and initiatives in parallel.
• Deep understanding of the industry sector and competitive landscape across multiple sub-segments and application areas.
• Good analytical skills as well as evaluative judgment based on the analysis of factual and qualitative information in complicated or novel situations.
• Filter, prioritize, analyze and validate potential complex and dynamic material.
• Developed communication and diplomacy skills required to guide, influence, and convince others (internal and external).
• Strong cross-functional strategic leadership, communication and teamwork skills.
• Excellent oral & written communication skills.