Marketing, Branding, and Media Specialist

Key Responsibilities: 

• Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies to promote professional services, utilizing various channels including digital, print, and events. 

• Brand Development: Lead branding efforts to establish and maintain a consistent brand identity across all platforms, ensuring alignment with company values and market positioning. 

• Media Production & Communication: Oversee the creation of engaging content for various media formats, including written, oral, and visual, to effectively communicate messages to target audiences. 

• CRM Integration: Utilize HubSpot CRM to manage customer relationships, track marketing campaigns, and analyze customer data to inform strategic decisions. 

• Customer Engagement: Actively seek opportunities to assist and engage with both internal teams and clients, fostering positive relationships and enhancing service delivery. 

• Performance Monitoring: Regularly assess the effectiveness of marketing campaigns and branding initiatives, making data-driven adjustments as necessary to optimize outcomes. 

• Persuasion & Influence: Employ persuasive communication techniques to encourage stakeholders' participation in initiatives aimed at gathering actionable data and insights. 

Required Skills: 

• Marketing Expertise: In-depth knowledge of marketing principles, strategies, and tactics for promoting and selling professional services. 

• Branding Acumen: Ability to develop and maintain a strong brand identity, ensuring consistency across all marketing materials and communications across multiple sales channels. 

• Media Proficiency: Skilled in media production techniques and methods, with the ability to create compelling content across various formats. 

• CRM Proficiency: Experience with HubSpot CRM or similar platforms to manage customer relationships and analyze marketing data. 

• Customer Service Orientation: Demonstrated commitment to understanding and addressing customer needs, ensuring high-quality messaging delivery. 

• Communication Skills: Exceptional written and verbal communication abilities, tailored to diverse audiences, manufacturing lines and media formats. 

• Analytical Thinking: Strong judgment and decision-making skills, with the ability to assess the costs and benefits of marketing initiatives. 

• Monitoring & Evaluation: Ability to monitor and assess the performance of marketing efforts, making necessary adjustments to improve effectiveness. 

• Persuasive Communication: Skilled in influencing others to support and engage in initiatives that collect actionable data. 

• Additional skills or relevant qualifications specific to this role may be added. 

Preferred Education and Skills: 

• Bachelor’s Degree: A degree in Marketing, Communications, Business Administration, or a related field is preferred. 

• Industry Knowledge: Familiarity with the automotive industry is a plus but not required. 

• Website Graphics: WordPress skills for posting website content and CTA desired 

• Video capture and video editing skills 

• Webpage creation and editing software: Familiarity with WordPress, LinkedIn, Facebook, and Google Webmaster Tools are desired. 

• BI and data analysis software: Familiarity with Tableau and/or Power BI 

• Google Analytics:  

• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors. 

• Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns. 

• Optimize Web site conversion rates against Key Performance Indicators (KPIs). 

• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. 

• Manage tracking and reporting of search-related activities and provide analyses to marketing executives. 

• Search Engine Optimization (SEO): 

• Execute or manage social media campaigns to inform search marketing tactics. 

• Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks. 

• Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies. 

• Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites. 

• Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. 

• Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. 

• Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. 

• Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility. 

• Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns. 

• Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods. 

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer. 

• Must be able to lift up to 20 pounds at times.