Senior Brand Marketing Specialist
Redwood Credit Union
Full-time
On-site
Napa, California, United States
$91,520 - $120,573 USD yearly
Brand Strategy & Management
Redwood Credit Union is seeking a dynamic Senior Brand Marketing Specialist to lead brand strategy, creative direction, and integrated media campaigns that inspire trust and drive growth. If you're passionate about storytelling, brand building, and making a meaningful impact in the community—this is your opportunity.
Key Responsibilities
Brand & Creative Leadership:
o Develop and enforce brand guidelines across all channels.
o Act as the brand steward, offering strategic guidance to support high quality brand expression and communications.
Brand Campaign Development:
o Support the planning and rollout of brand campaigns that increase visibility, strengthen brand affinity, and promote Redwood Credit Union’s unique value.
o Drive creative briefs, timelines, and execution for high-impact brand campaigns.
o Monitor campaign effectiveness and provide actionable insights and recommendations to optimize impact.
o Help support an ongoing influencer program working with the social team and agencies to drive trust and preference for RCU in our markets.
Media Strategy:
o Lead media planning and buying media across TV, digital, radio, and more.
o Manage agency relationships, media budgets, schedules, contracts and placements with focus on maximizing ROI.
Tell Member Stories:
o Lead our Member Testimonial Program to create emotionally resonant content.
o Curate and manage a content library while tracking performance and engagement metrics.
Collaborate & Influence: Work cross-functionally with internal teams, agencies, and influencers.
Join us and discover why you'll love working at Redwood Credit Union!
ABOUT REDWOOD CREDIT UNION (RCU):
At Redwood Credit Union, our mission is to passionately serve the best interests of our Members and communities. Since 1950, we have been dedicated to supporting the financial well-being of our Members through better rates, low or no fees, and best-in-class customer service. Our purpose is to inspire hope and elevate the financial well-being of our communities one person at a time, through good times and bad.
As a not-for-profit financial institution, we are committed to a people-first approach, which is reflected not only in how we serve our Members, but also in how we treat our employees. Our leadership team is deeply focused on fostering a culture of heart and empathy, integrity, passion, inclusion, meaningful relationships, excellence, and ensuring financial well-being for all.
Why work for Redwood Credit Union?
• 29th largest credit union in the U.S. and the largest financial institution based in the North Bay
• Awarded a 5-Star Rating based on 6/30/24 financial data by Bauer Financial
• Recognized by Newsweek as one of "America's Greatest Midsize Workplaces 2025"
• Recognized by Newsweek as one of "America's Best Credit Unions 2024"
• Recognized by Forbes as one of “America’s Best Small Employers 2023"
• Voted Best Places to Work in the North Bay 20 years in a row
• World-class Employee Engagement scores
• Rated Superior in Service by more than 90% of Members, surveyed by SF Gate
• Industry leading Net Promoter Scores across the U.S.
Minimum Qualification: Knowledge, Skills and Abilities
- Brand stewardship experience
- Integrated media expertise
- Strong creative acumen and campaign management experience
- Skilled in balancing creative branding with data-driven approaches
- Collaborative, with strong communication skills
- Influencer and content management experience
- Strong expertise in integrated marketing strategy, media planning (traditional and digital), and brand governance
- Proven project management and cross-functional collaboration skills
- Proficiency in media planning tools, analytics platforms, and creative systems
- Familiarity with the Bay Area media landscape and a passion for Redwood Credit Union’s mission are a plus
The ideal candidate has a combination of education and experience equivalent to a bachelor’s degree in marketing, communications, or related field and a minimum of five years’ experience in brand marketing, media strategy, or campaign management. Financial or consumer brand experience is preferred.
Compensation: Base starting range: $91,520 to $120,573 annually commensurate with experience.
Our base salary starting range is based on scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal peer equity. We offer a competitive total rewards package including a wide range of medical, dental, vision, financial, and other benefits.
Redwood Credit Union offers a robust benefits package to our eligible employees including:
• Competitive medical, dental, and vision insurance, mental health offerings
• Employee performance incentive plan
• Salary Advancement– Merit increase based on performance
• 401(k) program with employer match
• Time Off- Competitive PTO accrual plus 11 paid company holidays and your birthday off!
RCU Discounts and Perks:
• RCU employees are eligible for a .75% discount off RCU standard collateral auto loans
• RCU employees are eligible for a 1% discount on all recreational or boat loan products
• 2% discount off Visas and LOC Loans through RCU
• 0% interest loan to support employees with various immigration related expenses such as visa application fees and relocation costs. Loan amount up to $1,000.
• 0% interest loan to support employees with expenses associated with the naturalization process. Loan amount up to $15,000.
• 0% interest on garment, fitness, or home office equipment loan of up to $500
• 100% financing for employee purchased homes!
Physical Requirements:
• Ability to stand, bend, stoop, sit, walk, twist, and turn.
• Ability to lift up to 15 pounds.
• Ability to use a computer keyboard and calculator.
• Work environment is indoors; majority of the time is spent sitting at a desk.
*Redwood Credit Union is not offering Visa transfers and/or sponsorships for this position.
Internal Team Members: If you are a current Team Member, please apply through the internal careers page located in RCUNET.
We are an Equal Opportunity Employer