Manager, Brand Gaming
Solaire Resort
Full-time
On-site
Parañaque City, NCR, Philippines
Position Summary
The Brand Gaming team is in charge of attracting and acquiring potential gaming customers to the property. Their primary mission is to create interest in Solaire’s gaming experience, encourage visits to the property, and convert these prospects into members of the Solaire Rewards program. Once a customer enrolls in the program, the responsibility for managing the relationship and customer lifecycle is handed over to the Casino Marketing team.
Duties and Responsibilities
1. Customer Acquisition & Engagement
- Create
marketing strategies for mass, premium, and VIP gaming segments.
- Target
non-members to increase gaming floor visits.
- Develop
brand messaging, promotions, and experiences to encourage trial play.
- Collaborate
with events, digital media, and PR teams for visibility.
2. Solaire Rewards Conversion Focus
- Design
strategies and experiences to encourage sign-ups (e.g., welcome offers).
- Partner
with Casino Marketing for trial play activations.
- Monitor
and support each stage of the conversion funnel.
3. New Gaming Product Launches
- Lead
branding and marketing for new gaming products (slots, tables, ETGs,
themed zones).
- Ensure
launches have strong visuals, clear value propositions, and tactical
support.
- Work
with Gaming Operations to enhance customer-facing experiences.
4. Regional Marketing
- Develop
campaigns for high-potential regional markets (e.g., Korea, Taiwan,
Malaysia, Singapore, Vietnam).
- Coordinate
with travel agencies and partners to build interest pre-arrival.
- Customize
messaging based on market-specific behaviors in collaboration with Casino
Marketing.
5. Cross-Functional Alignment
- Collaborate
with Digital, Marketing Services, PR, and Events teams.
- Aim to
maximize the impact of customer acquisition campaigns.
6. Analytics and Performance Tracking
- Use
data analytics to profile potential customers and identify
high-opportunity segments (e.g., lookalikes, propensity modeling).
- Track
campaign effectiveness via:
- Visitation
rates
- Sign-up
rates
- Cost-per-acquisition
- Continuously
optimize strategies based on performance and market feedback.
Requirements
Experience Required
- Bachelor’s
degree in Marketing, Business, or related field (Master’s preferred).
- 5–8
years of brand management experience, ideally in gaming/casino, integrated
resorts, or hospitality.
Key Competencies and Skills
- Strong
analytical skills for interpreting market data and crafting marketing
initiatives.
- Excellent
written and verbal communication and interpersonal skills.
- Critical
thinking and decision-making abilities.
- Leadership
skills with the ability to mentor and develop strategic thinking in team
members.
- Results-
and solutions-oriented mindset.
- Creativity
aligned with Solaire’s brand identity and marketing goals.
- Knowledge
in:
- Digital
Marketing
- E-commerce
- Acquisition
marketing
- Proficiency
in marketing platforms and relevant technologies.
- Effective
project management capabilities.