Director of Brand Development

POSITION TITLE: Director of Brand Development FLSA Status: Exempt

POSITION SUMMARY:

Cima’s Director of Brand Development will lead brand driven initiatives that bridge creativity, engineering, and client strategy. This role will serve as a critical liaison between design, estimating, and sales, ensuring that new concepts are both innovative and executable. 

ESSENTIAL DUTIES & RESPONSIBILITIES:

Core Responsibilities

• Concept Development and Client Engagement
• Partner with design peers, sales and estimating teams to develop innovative signage and environmental branding concepts for new RFPs and client opportunities. 
• Translate client brand guidelines and standards into scalable systems and architectural design concepts that reflect both creative vision and manufacturability.
• Lead concept presentations and participate in collaborative deign workshops to establish creative direction and technical feasibility.
• Demonstrate ability to implement creative vision/direction from collaborative ideation with VP of Design & Branding or ideate conceptually in and autonomous manner where required or established.

Design System and Standards

• Develop comprehensive signage systems, materials, lighting integrations, and design standards to inform estimating and design engineering teams. 
• Author and maintain design intent and standard documentation to ensure consistency and efficiency across multiple client programs.
• Collaborate with design engineering to bridge aesthetic intent with technical precision.

Collaboration

• Work closely and collaboratively with the VP of Design and/or Director of Design Engineering on high-level design concepts, special projects, and prototyping initiatives.
• Support interdisciplinary collaboration between design, production, and project management to ensure smooth transitions from concept to execution.
• Provide creative and strategic solutions in response to evolving client and market needs.

Strategic Brand integration

• Lead design initiatives with agency partners and clients to ensure branding systems
• Act as an internal advocate for design excellence and brand consistency across all client programs.
• Stay ahead of emerging design trends, materials, and fabrication technologies

QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s degree in industrial design, Environmental Design, Architecture, or related field. 
• Alternatively,10+ years of experience in signage design, environmental branding, or architectural graphics—preferably in a manufacturing or design-build environment. 
• Strong understanding of signage fabrication processes, lighting systems, materials, and structural considerations. 
• Proven ability to balance creativity with technical and budgetary constraints. 
• Exceptional visual communication and presentation skills. 
• Expert level of proficiency in CorelDraw, Adobe Creative Suite, Solidworks, AutoCAD, Revit, SketchUp, or similar visualization tools. 
• Demonstrated leadership and/or collaboration with cross-functional teams and external partners.

Key Attributes

• Strategic thinker with hands-on design sensibility.
• Strong communicator who thrives at the intersection of design, engineering, and client service.
• Passionate about translating brand identity into built environments.
• Comfortable leading projects from blue-sky concept through production-ready documentation

Physical Requirements

While performing the duties of this job, the employee is regularly required to sit for long periods of time; use hands to finger, handle controls (keyboard, phone); and talk or hear. Occasional standing, walking, stooping is required. Occasional lifting and/or moving up to 10 pounds.

Cima Network is an Equal Opportunity employer. 

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire