Branding Manager
Responsible for developing and executing brand strategies to enhance brand recognition and customer loyalty. This includes analysing brand positioning, research and insights, and developing marketing campaigns. They also manage relationships with internal and external partners and monitor communication and promotional spend.
Responsibilities:
Strategic Planning:
Develop and execute brand strategies to align with business goals, including market analysis, competitor analysis, and identifying key consumer insights.
Campaign Development:
Create and manage marketing campaigns across various channels, including digital, social media, and traditional media.
Brand Positioning and Messaging:
Define and maintain brand positioning and messaging to ensure consistency across all touchpoints.
Performance Analysis:
Analyse campaign performance and consumer feedback to optimize future marketing efforts and improve ROI.
Relationship Management:
Collaborate with internal teams (sales, product, e-commerce) and external partners (agencies, distributors).
Budget Management:
Develop and manage marketing budgets, ensuring efficient and effective spending.
Research and Analysis:
Conduct market research to understand consumer trends, competitor activities, and industry dynamics.
Skills and Qualifications:
Strategic Thinking: Ability to develop and execute long-term brand strategies.
Degree is essential
5 yrs. of similar or cluster marketing manager in hospitality