Brand/Marketing Manager (Food and Beverage)

Company Description

About Fredley Group of Companies

We are a food and restaurant service established in 2014 by one of the youngest entrepreneurs in the Philippines, Avin Ong. We are a Philippine-based master franchise of more than 205 restaurants and cafes nationwide. These brands include Macao Imperial Tea, New York Fries and Dips, Nabe Japanese Izakaya and Hotpot, Mitasu Yakiniku, Liang Crispy Roll and Kenangan Coffee. 

For more details, please check our website at www.fredleygroup.com and follow us on our LinkedIn page at https://www.linkedin.com/company/fredley-group-of-companies/.

Job Description

Building a brand strategy means building a unique story and customer experience—something that connects them with a company and its products and fosters loyalty over time.

ABOUT THE ROLE:

BRAND/MARKETING MANAGER is responsible for overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. To achieve that alignment, brand managers tend to work with multiple areas of marketing, like research, content, social, and design.

As a Brand/ Marketing Manager you may be responsible for:

• Conducting market research
• Analyzing data for trends, insights, and information
• Advising multiple teams on branding strategy
• Communicating with marketing teams to ensure brand alignment
• Managing projects through various stages of development
• Managing budgets to support branding efforts
• Maintaining relationships with company stakeholders
• Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
• Designing promotional activities and events for marketing products and services
• Gathering and analyzing data involved in marketing campaigns and activities
• Planning a budget, evaluating campaign expenditure and estimating potential sales
• Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
• Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them
• Developing and implementing marketing plans, policies and strategies according to organizational goals and market demands
• Designing promotional activities and events for marketing products and services
• Gathering and analyzing data involved in marketing campaigns and activities
• Planning a budget, evaluating campaign expenditure and estimating potential sales
• Formulating competitive pricing strategies that meet organizational objectives and appeal to customers
• Evaluating the effectiveness of marketing campaigns and adjusting or implementing strategies to improve them

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.

• 5+ years of experience in brand management or marketing, preferably in the food and beverage industry.

• Strong understanding of consumer behavior, branding principles, and market research.

• Proven track record of successful brand campaigns and product launches.

• Excellent project management, communication, and leadership skills.

• Proficiency in digital marketing tools, analytics platforms, and content management systems.

• Ability to thrive in a fast-paced, collaborative environment.
   

Preferred Skills:

• Experience with CPG (Consumer Packaged Goods)

• Familiarity with sustainability or health-focused product positioning

• Strong analytical mindset with experience using tools like Nielsen, IRI, or similar data platforms

Additional Information

Why choose us? 

We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows: 

• Government Mandated Benefits
• Motorcycle Loan
• Scholarship Subsidy
• and More!

What to do next? 

For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Hiring Manager. 

Please do take note that we will only reach out to candidate/s who passed our paper screening. 

Send your application now or refer a candidate to us! Thank you very much!