BRAND MANAGER - R 60-50k pm - NORTHERN SUBURBS, CPT

• All aspects of digital marketing such as managing websites
  
• Search engine optimization (SEO)
  
• Search engine marketing (SEM)
  
• Social media strategies and content creation
  
• Reporting on digital analytics
  

• Provident Fund & Group Life
  
• Medical Aid allowance 
  
• 21 days annual leave per annum
  
• 5 staff products monthly
  

• Oversee and optimise the company's website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates.
  
• Work closely with development teams to enhance functionality, design, and content.
  
• Lead and implement SEO best practices with performance agency to improve organic search rankings.
  
• Conduct keyword research, on-page optimisation, and monitor SEO performance to drive website traffic and visibility.
  
• Strategize, develop and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives.
  
• Drive engagement and community growth while leveraging analytics to improve strategy and performance.
  
• Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities.
  
• Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns.
  
• Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives.
  
• Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations.
  
• Ensure content resonates with our target audience and supports brand objectives.
  
• Keep abreast with key trends and insights.
  
• Effective community management of digital channels through monitoring and responsive query and conversation management.
  
• Brief performance agency and report on performance accordingly.
  
• Regularly track, measure, and report on key digital marketing metrics (traffic, engagement, conversion rates, etc.).
  
• Use insights to refine strategies and report findings to senior management, providing actionable recommendations for continuous improvement.
  

Requirements

• Bachelor’s degree in marketing or communications or related field.
  
• Minimum of 4 years of experience in digital marketing, preferably in a related premium consumer goods sector.
  
• Experience in cosmetics, pharma, skincare category is advantageous.
  
• All-round digital marketing experience.
  
• Expertise in website management.
  
• Experience in SEO strategy and implementation, including keyword research, on-page optimization, and analytics tools (Google Analytics, SEMrush, etc.).
  
• Strong social media acumen with experience managing campaigns across multiple platforms.
  
• Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.).
  
• Exceptional communication and project management skills, with the ability to manage multiple projects.
  
• A keen eye for design and an understanding of how digital branding ties into the overall customer experience.
  
• Experience in using AI tools within digital marketing activities is advantageous.
  
• Proficiency in Microsoft Office.
  
• Self-starter and team player.
  
• Professionalism and attention to detail.
  
• High bias towards action and meeting deadlines
  

Benefits

• Provident Fund & Group Life
  
• Medical Aid allowance 
  
• 21 days annual leave per annum
  
• 5 staff products monthly