Brand Manager (Mandarin Speaker)

Job Description :

Missions

Build brand equity, ensure consistent brand exposure and contact across all media, boosting

purchase demands.

Marketing Expertise

1) Experience with digital marketing, including social media, SEO, KOL and viral marketing;

2) Familiar with ATL marketing, including TV , print, outdoor, cinemas, digital ATL;

3) Experience with BTL marketing, including sales promotions, POSM and exhibitions;

4) Strong presentation, thematic campaign and media planning skills.

Technical Proficiency

1) Proficient in social media analytics;

2) Knowledge of design software (Adobe Creative Suite);

3) Understanding of e-commerce and digital branding trends.

Strategic Thinking

1) Knowledge of marketing principles (positioning, segmentation, customer behaviour,

communications);

2) Strong market research and competitive analysis skills;

3) Data-driven and sales oriented decision-making.

Creativity

1) Strong visual and verbal branding skills, giving directions to designers and copywriters;

2) Ability to align brand stories and advertising themes with business objectives.