Description
The main purpose of this role is to develop and implement a brand strategy for the business. This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.
Job Specification
Responsibilities
Brand Strategy & Positioning
Conduct consumer and market research.
Identify brand market position.
Design research-based brand strategy.
Own the development and messaging of the brand narrative.
Define and manage the brand communication strategy using various media.
Communicate the brand personality internally and align the company around core brand ideas.
Offer
Marketing Planning & Execution
Convert agreed-upon marketing strategies into feasible, workable project plans.
Develop, execute, and manage marketing programs and campaigns.
Co-ordinate and liaise with the broader marketing team regarding campaigns.
Maintain brand consistency across all marketing channels, including social media.
Research & Trend Analysis
Identify research needs, execute studies, and analyse findings to uncover opportunities.
Stay current on market trends and competitive activity.
Anticipate consumer trends and ensure the brand remains relevant.
Performance Measurement & Reporting
Measure and report on the success of marketing campaigns.
Report weekly, monthly, and quarterly on marketing metrics.
Budget & Financial Oversight
Establish and manage brand budgets.
Ensure marketing budget compliance.
Make decisions about branding costs and analyse customer spending trends.
Public Relations & Stakeholder Engagement
Maintain the company’s public image through strategic marketing initiatives.
Build relationships with influencers, journalists, and media outlets.
Oversee social media accounts to ensure brand consistency.
Sales Enablement
Achieve sales targets through effective marketing efforts.
Health and Safety
Participate in safety forums and attend relevant training/programmes
Report all safety incidents to the relevant people