Brand Manager

Are you a bold, strategic thinker with a passion for brand development in the fast-paced world of online gaming and sports betting?

A leading player in the online gaming space is recruiting a Brand Manager to take charge of a high-impact brand across digital, social, and physical platforms. This role calls for a driven individual who can craft compelling brand narratives, deliver strategic campaigns, and grow market presence across a variety of channels.

Reporting to the Chief Marketing Officer, the successful candidate will be responsible for shaping brand identity, overseeing marketing activations, and managing agency partnerships – all while ensuring alignment with broader group strategies.

Key Responsibilities:

• Develop and implement the overall brand strategy and CI guidelines across key customer segments
• Drive brand awareness through targeted campaigns, activations, and sponsorships
• Plan and execute multi-channel marketing initiatives (OOH, digital, events, print, TV, radio)
• Manage branding and marketing assets across partner properties and retail environments
• Oversee campaign planning for major sporting events and brand activations
• Monitor brand health and ROI through analysis, reporting and post-campaign reviews
• Guide and collaborate with internal marketing, social media and design teams
• Manage vendor and sponsorship relationships, ensuring consistent brand application
• Develop internal communication and training materials related to brand standards
• Collaborate closely with PR agencies, influencers and media to boost brand credibility

Key Requirements:

• A 3-year Degree in Marketing, Communications or related field
• Minimum 10 years’ brand management experience, with at least 5 years in campaign and marketing execution
• Proven experience managing a brand across multiple markets
• Solid understanding of digital marketing, consumer insights, and media planning
• Strong project management, creative thinking, and stakeholder engagement skills
• Experience in the sports betting or online gaming industry is highly advantageous
• Willingness to travel and work flexible hours, including some weekends and public holidays

EE Disclaimer:

All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.

Application Unsuccessful Disclaimer:

If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.