Brand Manager
Adani
Full-time
On-site
Ahmedabad, Gujarat, India
Responsibilities
Qualifications
Education Qualification
Experience
- 7-10 years of proven experience in brand management
- Demonstrated success in creating and implementing innovative branding strategies
- Proven track record of driving brand awareness and market positioning
- Conducted checks and audits to ensure the guidelines are being followed
- An eye for detail and ability to work across geographies
- Execute comprehensive branding strategies to promote Adani Airports
- Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives
- Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines
- Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement
- Manage external agencies and vendors to support branding initiatives
- Analyse brand performance metrics and provide regular reports to senior management and corporate branding team
- Champion the Adani brand internally, ensuring employees understand and embody the brand values
- Stay updated with industry best practices and emerging trends in brand management
- Maximise brand visibility and mileage through strategic management of corporate branding
- Created unique identities for sub-brands and aligned them with their specific requirements
- Ensure adherence to brand guidelines across all platforms and touchpoints
- Excellent leadership and team management abilities
- Strong communication and interpersonal skills
- Strategic thinking and problem-solving capabilities
- Highly organized with the ability to manage multiple projects simultaneously
- Adaptability and resilience in a fast-paced and dynamic environment
Technical Skills
- Proven experience in implementing brand strategies
- Proficiency in market research and analysis techniques
- Expertise in utilising digital marketing tools and platforms for brand promotion
- Strong understanding of brand performance metrics and analytics
- Experience in managing external agencies and vendors for branding initiatives
Non-Negotiable Skills
- 7-10 years of brand management experience
- Demonstrated success in developing and implementing innovative branding strategies
- Excellent project management skills
- Inclination to travel and work on-ground
- Ability to interact with teams and people across geographies and businesses
- Bachelor's degree in Marketing, Business Administration, or related field
Qualifications
Education Qualification
- Bachelor's degree in Marketing, Business Administration, or related field
- Master's degree in Marketing or Business Administration preferred
Certification required
- Professional certification in Brand Management or Marketing Strategy is a plus