Senior Strategic Brand Manager - Luxury Retailer

Sandton area

Our client a Proudly South African Luxury retailer is seeking to employ a suitably experienced and qualified Brand Manager to join their creative and driven team

1º Define evolved Brand Identity across Client Portfolio to Drive the Consumer to Brand Relationship

• Develop and lead brand initiatives encompassing three elements of the brand (Brand, Fashion shows, and
• E-commerce)
• Define the next stage of brand identity, with a direct focus on creating legacy brands.
• Self-Expressive, Emotional Identity
• Value Proposition Benefits & Personality cues
• Consumer Psychographics & Segmentations
• Fashion Branding Context and Cues
• Create clarity and alignment of brand identity across multiple facets.
• Immediate goal: Establish clarity and alignment of brand identity across all facets.
• Medium-term goal: Enhance customer interaction and engagement on social media and digital.
• platforms, develop the model for the next evolution , define the next stage of the brand,
• particularly focusing on legacy brands
• Long-term goal: Evolve the  brand on the global stage.

.2º Consumer Implementation Framework for Driving Brand Awareness

• • Identify value proposition benefits and personality cues
  • Understand consumer psychographics and segmentations
  • Define brand positions, framing, and touch points
  • Establish metrics for brand management
  • Defining the Brand Positions and Framing
  • Defining the Brand Touch points and aesthetics
  • Brand Management Metrics.

Qualification

• • Proven substantial experience in the luxury brand sector.
  • Proven track record of managing multiple brands under one umbrella.
  • Strategic Brand and Marketing (Highly preferred) or any   related qualification
  • Minimum of 10 years of experience in a similar role, with at least 5 years in a leadership capacity
  • Strong focus on customer experience.

Requirements

• • Luxury Experience: want to make sure they have luxury branding experience-- luxury fashion is the best, but any type of luxury experience is good, 
  • Multi-Brand Experience: they have experience in managing multiple brands under one brand umbrella, (preferable Luxury clothing brands)
  • Understanding marketing and branding discipline is very different from marketing.  

Desirables:

• Entrepreneurial mindset
• Legacy-focused approach
• Curiosity and adaptability
• Global perspective and understanding of consumer behaviors.

Required Demeanor:

• Oriented towards loyalty and excellence.
• Cultivation of intellectual curiosity
• Commitment to a culture of excellence
• Passionate about the fashion industry

Email marlene@servicesolutions.co.za