Senior Branding Manager

Founded in 1920, Akerman is recognized as one of the country’s premier law firms, with more than 700 lawyers in 25 offices throughout the United States.

Akerman is seeking a dynamic and strategic Senior Branding Manager to lead the development and execution of targeted branding initiatives that elevate the firm’s visibility and reputation across national and local markets. This pivotal role partners closely with Marketing, Client Development (MCD) leadership and Office Managing Partners (OMPs) to craft and implement innovative strategies that strengthen Akerman’s brand presence and community engagement.

Key Responsibilities

• Collaborate with MCD leadership to design and implement comprehensive branding strategies, marketing campaigns, and programs that amplify the profile of the firm nationally and the individual offices.
• Partner with OMPs to develop, manage, and monitor budgets dedicated to branding and community engagement initiatives.
• Effectively prioritize and manage incoming requests from OMPs, ensuring alignment with strategic goals and resource availability.
• Create compelling, persuasive narratives and materials for regional award nominations and other recognition opportunities to showcase the firm’s achievements.
• Serve as a trusted advisor and liaison between marketing leadership and offices, fostering strong relationships and ensuring consistent brand messaging.

Desired Skills and Qualifications

• Minimum of 7-8 years of progressive experience in branding, marketing, or community engagement, preferably within an Am Law 100 law firm or comparable professional services environment.
• Bachelor’s degree required; concentrations in Marketing, Journalism, English, Business, or related fields are highly preferred.
• Proven project management expertise with a demonstrated passion for delivering high-quality, detail-oriented work.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and cultural backgrounds.
• Strong organizational skills with the ability to prioritize and manage multiple requests and projects simultaneously.
• Results-driven mindset with a positive, proactive attitude and a commitment to fostering collaboration and excellence.

We offer an excellent compensation and benefits package. Please submit your resume and salary requirements. EOE

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