Senior Brand Manager Kiri (out of home) (H/F)

MAIN DUTIES 

  Within the KIRI Global Brand Team, you will contribute to the innovation and renovation strategy of the brand (topline & bottomline) at worldwide level, with a specific focus on OOH (Out Of Home) and collaborations in Europe, Middle East and Southeast Asia.  

 You will contribute to define KIRI’s 5-year business plan, building innovation strategy & fueling the pipeline with a specific focus  

• on Out of Home as a key engine of innovation. 

• on the key countries you will work with (Europe, Middle-East & Southeast Asia)  

You will lead innovation / renovation projects from pre-exploration to post-launch, in strong partnership with countries, R&D and factories and as an advocate for consumers and operators. 

You will contribute to reaching 6.5% Bel innovation rate.  

You will report to the Global Head of Kiri innovation and manage 2 people 

DETAILED RESPONSIBILITIES 

  Market dynamics 

• Understand consumer and customers / operators needs, category and customers in key markets 

• Understand business challenges & opportunities of the Key countries you will work with 

• Benchmark products against key competitors and inspiring brands 

• Recommend new business opportunities based on strong insights  

 Portfolio & brand strategy 

• Inspire and co-build w/ countries the portfolio strategy on the ranges you oversee 

• Contribute to the brand strategic plan in collaboration with the major local markets 

• Define the innovation pipeline of OOH for the brand and of retail in collaboration with our local markets 

• Collaborate w/ global OOH team to meet Bel OOH ambition 

• Consolidate co-branding and partnering executions and continuously improve execution 

 Positive inno-reno 

• Lead cross-functional inno-reno projects to ensure on time and in full delivery, as planned in the Brand business plan, by a customer-first mindset and by building a strong partnership with SI, R&D and plant teams 

• Get key countries full commitment to ensure project execution 

• Validate stage gates, resource allocations and project shifts in Brand CoDev meetings  

• Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes 

• Manage innovation budget (consulting, design agencies, research agencies) for your scope 

 Team management 

• Manage 1 junior brand manager and 1 intern 

• Assign projects and missions to upskill the team 

• Provide regular feedbacks on performance and identify room for improvement 

• Build robust Individual Development Plan with trainings along the year 

• Foster a culture of innovation 

 WHAT BEL GIVES YOU: 

 - an international French family-owned group  

- a positive, responsible and profitable growth model, with strong CSR commitments 

- iconic brands  

- skills development: strategic thinking, business development, market knowledge, ability to drive and influence projects, people management  

- growth opportunities across functions and geographies  

+ 

- hybrid work model incl. 2 days working from home  

- CSE (comité Social et Economique), restaurant on premises, cheese bar… 

 PROFILE 

• Minimum business or marketing bachelor’s Degree required 

• mini 7 years of experience in CPG marketing or brand management, incl. in Out of Home 

• at least 3 years leading innovation/product development cross-functional projects from concept to Return of Experience 

  SPECIFIC SKILLS OR QUALIFICATIONS 

  Leadership skills 

• Strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience  

• Positive and solution-oriented     

• Strong project management skills: engage, collaborate, challenge 

• Ability to manage complexity (number of projects and/or countries),  

 Business & marketing skills 

• Knowledge of product value drivers (nutrition, CSR, …) 

• Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management 

• Knowledge of Out Of Home specificities 

 Language skills 

• You are fluent in English and French