Senior Brand Manager

Responsibilities:

• Develop and execute comprehensive brand strategies to strengthen brand positioning and awareness.
• Oversee multi-channel marketing campaigns, ensuring alignment with business objectives.
• Lead the creative direction of brand messaging, content, and visual identity across all platforms.
• Manage and mentor a team of brand marketers, ensuring high performance and collaboration.
• Corporate Branding: Establish and maintain strategic partnerships, including influencers, media, and sponsorship opportunities.
• Enabler: Oversee digital and social media strategies, ensuring brand engagement and audience growth.
• Analyze market trends, consumer insights, and competitive landscape to refine brand strategies.
• Manage brand budgets, ensuring efficient allocation for maximum impact.
• Collaborate with cross-functional teams, including product, sales, and creative, to ensure brand consistency.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in brand marketing, preferably in consumer goods, retail, or lifestyle industries.
• Proven track record in brand strategy, campaign execution, and market positioning.
• Strong leadership and team management skills with experience leading cross-functional teams.
• Excellent understanding of digital marketing, influencer marketing, and customer engagement strategies.
• Experience in budget management and performance-driven marketing.
• Strong analytical skills to track brand performance and optimize marketing efforts.
• Exceptional communication and presentation skills.