Regional Brand Specialist

Regional Brand Specialist 

The Regional Brand Specialist is a dynamic, travel-based marketing role designed to strengthen visibility, engagement, and brand consistency across Hawthorne’s core markets, new developments, and third-party communities.

This role is hands-on and highly collaborative, focused on bringing the Hawthorne Experience to life through impactful content, local partnerships, events, and brand-driven resident touchpoints. While occasional guidance or support may be offered to on-site teams, the primary focus is on independently activating strategic deliverables that drive local and regional awareness.

Essential Functions and Responsibilities:

Content Creation

• Capture and produce social media content that reflects each property's lifestyle, brand identity, and leasing story
• Contribute to blog and corporate storytelling initiatives as needed
• Support visual content needs that elevate brand presence across platforms

Local Outreach & Partnerships

• Build relationships with local businesses, organizations, and influencers to increase community engagement
• Identify and execute strategic co-branded partnerships that align with Hawthorne's goals and values

Event Activation

• Collaborate with regional teams to lead and/or support key events and sponsorship opportunities
• Amplify Hawthorne’s presence through thoughtful planning, activation, and content capture

Resident Experience Support

• Assist with branded initiatives such as move-in gifts, celebration kits, and on-site activations
• Help create meaningful, high-touch experiences that foster connection and resident satisfaction

PR & Brand Presence

• Support earned and paid media opportunities that raise awareness in Hawthorne-dense markets
• Strengthen local visibility through outreach, press coverage, and community alignment

Education, Experience and Qualifications

• 3+ years' experience in customer service or related fields
• 1 year experience in apartment management or multi-family industry is highly preferred
• Experience in marketing, branding, or content creation
• Strong written and visual communication skills
• Ability to manage multiple priorities and travel regularly
• Comfort working autonomously and cross-functionally
• Creative thinker with an eye for detail and storytelling

Personal Attributes:

• Leader: Inspires and influences others through example and initiative
• Innovative: Brings fresh ideas and forward-thinking solutions
• Enthusiastic: Brings energy and curiosity to the role
• Entrepreneurial Spirit: Driven by the opportunity to build and grow new initiatives
• Desire to Make an Impact: Motivated by contributing meaningfully to team and organizational success

Supervisory Responsibilities: None

FLSA Status: Salaried, Exempt

Hours of Work: 8:30am/9:00am to 5:30pm/6:00pm in office Monday through Friday at locations directed by the supervisor. Schedule may vary. Extended hours and occasional evening or weekend hours may be required to meet business needs or events.

Travel: Up to 75% travel. Weekly overnight and day trips to varying locations as directed by supervisor.

Confidentiality: Must maintain a high level of confidentiality when handling sensitive information. Expected to remain professional and refrain from disclosing confidential business information to anyone, including other employees. Such confidential information includes, but is not limited to: compensation data, employee or property information.

Personal Appearance: Dress, grooming and personal cleanliness standards contribute to the business image of Hawthorne Residential Partners.  During business hours or when representing the company, employees are expected to present a clean, neat and tasteful appearance.

Communication: Must be able to communicate effectively both verbally and in written form with HRP’s Senior Leadership team, Community Managers, Regional Managers, Corporate Team members, onsite team members and outside vendors.

Pre-Employment: Drug testing and background screening required. Must complete online pre-employment assessment.

Computer Skills: Intermediate to advanced knowledge of Microsoft Word, Microsoft Outlook, Microsoft Excel required.

Physical Demands:

Must be able to perform the physical functions of the position, which may include but are not limited to: ability to effectively communicate with team members, supervisors, vendors and service providers. Must be able to see, hear, talk, sit, stand, walk, reach, climb, stoop, kneel and crouch. Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds as needed.

Working Environment:

Must be able to work in a general office environment.  The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.